Senior Digital Content Analyst

Signature Aviation

. Serve as one of the primary copywriters for the Marketing team across campaigns, product launches, customer communications, and promotional initiatives .

Posted 11/3/2026full-timeOrlando • Florida • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing and copywriting, with a strong focus on digital channels, SEO, and content governance. Proven ability to optimize user engagement through analytics-driven recommendations and effective collaboration with cross-functional teams.

Highest-signal resume keywords

Content MarketingCopywritingSEO ManagementDigital MarketingCMS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

WritingEditingProofreadingStorytellingA/B TestingContent DevelopmentAnalytics TranslationWebsite Content ManagementCampaign DevelopmentDigital Advertising

Soft Skills

Organizational SkillsCollaborationCommunication

Tools & Technologies

CMS PlatformAI Tools

Certifications & Qualifications

Bachelor’s Degree in Marketing

Industry Keywords

Brand VoiceCustomer ExperienceEditorial StandardsMarketing AssetsPerformance Expectations

About the role

Key responsibilities & impact

Serve as one of the primary copywriters for the Marketing team across campaigns, product launches, customer communications, and promotional initiatives
Write content for websites, landing pages, emails, brochures, digital advertising, sales collateral, presentations, and other marketing assets
Draft press releases, media materials, executive messaging, and supporting communications with Corporate Communications
Assist in managing approval processes for press releases, articles, and strategic content
Ensure written content reflects Signature's brand voice, messaging framework, and customer experience standards
Partner with designers, marketers, business stakeholders, Digital Experience, Product, CRM, IT, and Digital teams
Proofread and edit marketing content
Support editorial standards, messaging framework, and tone of voice
Develop and maintain website content roadmaps and editorial calendars
Ensure website content is accurate, current, accessible, and aligned with brand standards
Optimize landing pages and user journeys to improve engagement and conversion
Lead A/B testing and experimentation
Translate analytics into recommendations that improve customer experience and marketing effectiveness
Govern third-party directory listings and coordinate updates with external contractors
Establish listing workflows and quality standards
Manage SEO, directory, and web content agency/vendor relationships
Set performance expectations, KPIs, and deliverables and drive accountability for measurable outcomes

Requirements

What you’ll need

5+ years of experience in content marketing, copywriting, digital marketing, communications, or website content management
Bachelor’s Degree in Marketing or a related field
Exceptional writing, editing, proofreading, and storytelling skills
Experience writing across digital channels including websites, campaigns, email, sales collateral, and promotional materials
Experience drafting or supporting press releases and corporate communications preferred
Experience working within a CMS platform
Experience managing website content governance and editorial calendars
Experience managing agencies, freelancers, or external vendors
Strong organizational skills with the ability to manage multiple priorities
Experience using AI tools to improve content development and workflow efficiency while maintaining quality

Benefits

Comp & perks

Medical/prescription drug, dental, and vision Insurance
Health Savings Account
Flexible Spending Accounts
Life Insurance
Disability Insurance
401(k)
Critical Illness, Hospital Indemnity and Accident Insurance
Identity Theft and Legal Services
Paid time off
Paid Maternity Leave
Tuition reimbursement
Training and Development
Employee Assistance Program (EAP) & Perks