CRM Campaign Manager

Signet Jewelers

. Oversee planning, strategy, deployment, testing, and iteration for Banter’s foundational email and SMS programs .

Posted 11/7/2026full-timeIrving • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Email and SMS campaign planning, execution, and analysis, with a strong focus on audience segmentation, personalization, and performance optimization. Proven ability to manage multiple campaigns while ensuring quality and alignment with brand strategies.

Highest-signal resume keywords

Email Campaign ExecutionSMS Campaign ExecutionSailthru ProficiencyAudience SegmentationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email PlanningCampaign DeploymentA/B TestingMarketing Automation WorkflowsHTML/CSS Knowledge

Soft Skills

Communication SkillsCollaboration SkillsDetail-Oriented ApproachAnalytical SkillsProject Management Skills

Tools & Technologies

SailthruAttentiveMovable InkESP

Industry Keywords

CRM GovernanceMarketing PlanningCampaign Performance AnalysisRetail MarketingHolistic CRM Strategy

About the role

Key responsibilities & impact

Oversee planning, strategy, deployment, testing, and iteration for Banter’s foundational email and SMS programs
Work with CRM Managers to complete a holistic communications calendar
Report to the Sr. Director, CRM for Signet’s Style Brand Family
Oversee campaign execution from start to finish in alignment with Signet agencies
Own campaign build, quality assurance, and deployment
Configure campaigns on appropriate channels, including Sailthru for email
Ensure audience requirements, launch dates/times, and campaign brief details are properly executed
Own Email and SMS programs to support year-over-year revenue and list growth
Obtain approvals for monthly calendars and ensure the correct branded customer experience through storytelling
Manage testing schedules and monitor channel performance drivers and drags
Collaborate on creative briefs and provide feedback to agency partners
Own CRM governance for pop-ups and email and SMS best practices
Partner with CRM Campaign Managers to execute a holistic CRM strategy
Monitor competitive CRM communications and share insights across Signet brands

Requirements

What you’ll need

Bachelor's or master's degree in marketing, business, or a related field
Minimum of 3 years of relevant experience in email planning and execution
Experience in Email and SMS execution, preferably in a retail or similarly fast-paced environment
Familiarity with email builds, deliverability best practices, and troubleshooting techniques
Experience with audience segmentation and personalization
Experience in marketing planning and execution, including calendar building, email design, segmentation, deployment, and reporting
Experience working with marketing automation workflows
Strong experience with channel execution tools such as ESP, Sailthru, Attentive, and Movable Ink
Strong analytical skills and ability to analyze campaign performance data and provide actionable insights
Experience working cross-functionally and with agencies
Strong project management skills and ability to manage multiple campaigns simultaneously and meet tight deadlines
Excellent communication and collaboration skills
Detail-oriented approach focused on accuracy and quality
Proven ability to troubleshoot marketing campaign configuration, QA, and deployment issues
Experience with A/B testing and other testing methodologies
Knowledge of HTML/CSS is a plus

Benefits

Comp & perks

Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans
401(k) with Company Match – Retirement savings plan with company matching after one year
Generous Time Off – Robust PTO package and company holidays
Diversity, Equity & Inclusion Programs
Career Growth & Development – Leadership development, mentorship, and continuous learning
Exclusive Perks – Wellness programs and employee discounts