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eCommerce Content Specialist
Signet Jewelers. Research, plan, create, build, and launch content on Kay and Kay Outlet websites .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content marketing and digital marketing strategies, with a focus on optimizing website content for improved search rankings and customer experience. Proficient in managing third-party marketing tools and collaborating with cross-functional teams to enhance brand presence online.
Highest-signal resume keywords
Content MarketingDigital MarketingSEO OptimizationWebsite AuditingCollaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationGoogle Search OptimizationWebsite ManagementUAT TestingData Analysis
Soft Skills
CollaborationCommunicationProblem-Solving
Tools & Technologies
SAP HybrisSmart Edit CMSBazaarVoiceAdobe Experience PlatformAdobe AnalyticsJIRA
Industry Keywords
Digital Marketing ContentGoogle Core Vital BenchmarksEMerchandisingCustomer ExperienceBrand Compliance
About the role
Key responsibilities & impact- Research, plan, create, build, and launch content on Kay and Kay Outlet websites
- Ensure digital marketing content and products are cohesive across channels
- Manage, update, and create organic website content to improve Google search rankings
- Partner with the SEO Manager and Search Agency to optimize content for changing Google Core Vital Benchmarks
- Govern third-party marketing tools including BazaarVoice, Medallia, SYTE, Fanreel, Narvar, Tangiblee, Segoma, Decibel, and GroupBy
- Collaborate with the eMerchandising team to create product categories, improve online search results, and launch brands and collections
- Audit Kay and Kay Outlet websites and escalate website issues through tickets
- Participate in release and UAT testing and approve new or enhanced functionality
- Collaborate with Creative Services to develop brand-compliant, competitive customer-focused content
- Evaluate website content and product assortment impact to improve customer experience and inform future planning
Requirements
What you’ll need- Bachelor's degree in business or related field is preferred, not required
- 1–2+ years of experience in a similar role
- Experience in content marketing or digital marketing
- Experience with SAP Hybris is preferred but not required
- Experience with Smart Edit CMS or another CMS tool is preferred but not required
- Experience with BazaarVoice Ratings & Reviews is preferred but not required
- Experience with Adobe Experience Platform is preferred but not required
- Experience with Adobe Analytics is preferred but not required
- Experience with JIRA is preferred but not required
Benefits
Comp & perks- People-first company culture
- Diversity, inclusion and equity initiatives