eCommerce Content Specialist

Signet Jewelers

. Research, plan, create, build, and launch content on Kay and Kay Outlet websites to encourage browsing, searching, discovery, and conversion .

Posted 9/28/2026full-timeIrving • Texas • United StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing and digital marketing strategies, with a focus on optimizing website content for improved search rankings and customer experience. Proficient in collaborating across teams to enhance online presence and drive conversion through effective content management.

Highest-signal resume keywords

Content MarketingDigital MarketingSEO OptimizationWebsite AuditsData Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationWebsite ManagementGoogle Core Web VitalsUAT TestingEcommerce Strategy

Soft Skills

CollaborationCommunicationProblem-Solving

Tools & Technologies

BazaarVoiceAdobe Experience PlatformAdobe AnalyticsSmart Edit CMSJIRA

Industry Keywords

Omnichannel MarketingUser ExperienceEMerchandisingDigital Marketing ChannelsCustomer Experience

About the role

Key responsibilities & impact

Research, plan, create, build, and launch content on Kay and Kay Outlet websites to encourage browsing, searching, discovery, and conversion
Ensure content and products marketed across digital marketing channels are cohesive and omnichannel
Manage, update, and create organic website content to improve Google search rankings
Partner with the SEO Manager and Search Agency to optimize content based on changing Google Core Web Vitals benchmarks
Govern third-party marketing tools including BazaarVoice, Medallia, SYTE, Fanreel, Narvar, Tangiblee, Segoma, Decibel, and GroupBy
Collaborate with the eMerchandising team to create product categories, enhance online search results, and launch new brands and collections
Perform regular website audits and ensure websites function properly each day
Escalate and submit tickets for website issues
Participate in release and general UAT testing and approve new or enhanced functionality
Work with Creative Services to develop customer-focused, competitive content following brand guidelines
Evaluate the impact of website content and product assortments to improve customer experience
Use data insights for future planning and content development
Collaborate with Marketing, User Experience, Digital Marketing, Social Media, Creative Services, eMerchandising, SEO, and Search Agency teams

Requirements

What you’ll need

Bachelor’s degree in business or related field is preferred but not required
1–2+ years of experience in a similar role
Experience in content marketing or digital marketing
SAP Hybris preferred but not required
Smart Edit CMS or another CMS tool preferred but not required
BazaarVoice Ratings & Reviews preferred but not required
Adobe Experience Platform preferred but not required
Adobe Analytics preferred but not required
JIRA preferred but not required

Benefits

Comp & perks

People-first company culture
Diversity, inclusion, and equity initiatives
Dynamic career paths
Opportunities to impact the lives of others and inspire love