Manager, CRM Operations and Enablement

Signet Jewelers

. Implement CRM strategy, governance, and operational frameworks for email and SMS across multiple Signet brands .

Posted 9/30/2026full-timeIrving • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM strategy, email and SMS marketing, and cross-functional collaboration to drive campaign execution and performance optimization. Proficient in utilizing data analytics for customer segmentation and informed decision-making.

Highest-signal resume keywords

CRM Strategy ImplementationEmail Marketing ExecutionSMS Marketing ExecutionData Analytics for Decision-MakingProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingSMS MarketingCustomer Journey MarketingSegmentationPersonalizationAutomationTestingPerformance OptimizationTroubleshooting TechniquesCampaign Workflows

Soft Skills

Excellent Communication SkillsDetail-OrientedProactiveSelf-Motivated

Tools & Technologies

Marketing Automation ToolsCRM ToolsMicrosoft OfficePowerPointExcel

Industry Keywords

Channel MarketingComplianceDeliverabilityAudience ManagementConsent Management

About the role

Key responsibilities & impact

Implement CRM strategy, governance, and operational frameworks for email and SMS across multiple Signet brands
Lead projects involving list growth, list hygiene, channel compliance, new opportunities, AI advancements, and channel best practices
Define strategic guidance, technical updates, operational structure, best practices, and cross-functional coordination before handoff to brand teams
Complete briefs, lead project timelines, and launch emails as appropriate
Provide strategic guidance, shared learnings, performance insights, and operational support across brands
Advise on execution feasibility during campaign strategy planning
Create, distribute, and clarify briefs; provide creative feedback; conduct quality assurance and testing; and build emails when applicable
Partner with IT, MarTech, CRM brand teams, and external vendors
Represent CRM business needs in technology, platform, data, integration, and vendor discussions
Monitor performance and inform strategic direction based on results
Report to the Senior Director, CRM Strategic Operations and Enablement

Requirements

What you’ll need

Bachelor’s degree in marketing, business, communications, technology, analytics, or a related field required
Minimum of 3 years of experience in marketing, with a focus on Email and SMS
Experience working in CRM, marketing operations, and/or digital marketing strategy at scale, with direct experience in email and SMS channels
Experience working cross-functionally to improve CRM strategy, operations, and execution
Understanding of CRM, email marketing, SMS marketing, customer journey marketing, segmentation, personalization, automation, testing, and performance optimization
Experience in channel marketing execution
Experience with email and SMS builds, deliverability best practices, and troubleshooting techniques
Understanding of CRM operating models, campaign workflows, governance routines, QA processes, intake models, prioritization frameworks, and execution best practices
Experience using data and research to identify and understand customer segments
Experience working cross-functionally with agencies to execute marketing campaigns
Analytics experience and ability to use data to inform decisions
Excellent communication skills
Understanding of email and SMS compliance, deliverability, audience management, personalization, suppression logic, consent management, and customer contact strategy
Exposure to marketing automation and CRM tools for customer segmentation, targeting, and campaign execution
Strong project management skills, including prioritization, timeline management, and meeting deadlines
Strong Microsoft Office skills, especially PowerPoint and Excel
Detail-oriented approach focused on accuracy and quality
Proven ability to troubleshoot and resolve marketing campaign configuration, QA, and deployment issues
Proactive and self-motivated, able to work independently and take ownership of initiatives

Benefits

Comp & perks

Hybrid work arrangement
Full-time employment