Senior Manager, Digital Marketing eCommerce

Signet Jewelers

. Lead media strategy, planning, and execution across Signet’s Milestone brands, Kay and Peoples.

Posted 10/7/2026full-timeIrving • Texas • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading media strategy and execution across multiple channels, with a strong focus on omnichannel sales growth and performance analysis. Proven ability to translate business goals into effective media plans while fostering cross-functional collaboration and stakeholder engagement.

Highest-signal resume keywords

Media Strategy LeadershipOmnichannel Sales GrowthPerformance Media AnalysisStakeholder InfluenceTeam Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Video AdvertisingDisplay AdvertisingPaid Social MediaPaid SearchLinear TVEmerging MediaCampaign Performance AnalysisBudget ManagementIntegrated Media PlanningContent Program Evaluation

Soft Skills

Organizational SkillsAttention to DetailPartnership BuildingChange ManagementCoaching

Certifications & Qualifications

Bachelor's Degree in BusinessBachelor's Degree in Marketing

Industry Keywords

Cross-Device ShoppingCustomer EngagementE-CommerceCRMMedia PartnershipsBrand MarketingStore OperationsAnalytics

About the role

Key responsibilities & impact

Lead media strategy, planning, and execution across Signet’s Milestone brands, Kay and Peoples.
Translate brand and business priorities into full-funnel programs that drive awareness, engagement, demand, and omnichannel sales growth.
Translate business and brand goals into integrated paid media plans delivering reach, resonance, efficiency, and ROAS across Kay and Peoples.
Lead tactical campaign planning and execution for brand launches, tentpoles, and evergreen programs from strategy through activation, optimization, and learnings in partnership with agencies.
Evaluate and shape custom content programs and strategic media partnerships that strengthen the omnichannel customer journey.
Steward media investment to improve effectiveness, efficiency, budget pacing, and business impact across channels.
Drive cross-functional collaboration with Brand Marketing, E-Commerce, CRM, Merchandising, Store Operations, analytics, creative, media agencies, and other partners.
Analyze performance and translate insights into action to improve future planning, campaign outcomes, and omnichannel business results.
Maintain strong expertise in the digital media landscape, including media partners/products and industry best practices.

Requirements

What you’ll need

7+ years of media experience, including performance media and hands-on experience across digital video, display, paid social, paid search, linear TV, and emerging media.
Strong understanding of omnichannel and cross-device shopping behaviors across awareness, consideration, ecommerce, CRM, and store-influenced interactions.
Ability to analyze campaign performance, identify what is driving results, and translate insights into clear recommendations that improve customer engagement and sales growth.
Strong organizational skills, attention to detail, and ability to manage multiple priorities.
Proven ability to influence stakeholders, navigate complexity, build strong partnerships, and deliver business results.
Proven people leadership, coaching, and team development skills.
Passion for driving change, challenging the status quo, and improving ways of working.
Bachelor's Degree in Business, Marketing required.
Agency experience preferred.

Benefits

Comp & perks

Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
Generous Time Off – Recharge with a robust PTO package, plus company holidays.
Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!