Sales Specialist, Trade Retail

Signify

. Drive sales growth in traditional trade, modern retail, and e-commerce consumer channels .

Posted 9/25/2026full-timeIndonesiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving sales growth across traditional trade, modern retail, and e-commerce channels, while effectively managing distributor and retailer relationships. Proficient in executing sales plans, achieving financial targets, and implementing trade marketing initiatives.

Highest-signal resume keywords

Direct Sales ExperienceSales Target AchievementDistributor Relationship ManagementTrade Marketing ImplementationMerchandising Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales PlanningRevenue GrowthOrder ManagementProduct Range ManagementPromotional Execution

Soft Skills

Negotiation SkillsCustomer EngagementCollaboration

Tools & Technologies

Planogram ComplianceMerchandising Calendar

Certifications & Qualifications

Sales Training CertificationTrade Marketing Certification

Industry Keywords

Consumer GoodsElectrical TradeFMCGMarket TrendsVisibility Monitoring

About the role

Key responsibilities & impact

Drive sales growth in traditional trade, modern retail, and e-commerce consumer channels
Execute channel and customer sales plans within assigned territories or accounts
Achieve revenue, volume, distribution, and assigned financial targets
Manage distributor, retailer, and store personnel relationships
Ensure product presence, planogram compliance, stock availability, and promotion implementation
Conduct sales visits, collect orders, manage product range and mix, sell-in, and execute in-store activities
Monitor visibility, pricing, and merchandising compliance
Report competitor activities and market trends
Collaborate with Key Account Managers and cross-functional teams including Supply Chain, Trade Marketing, and Customer Service
Support trade marketing programs, promotions, and product launches
Maintain knowledge of Signify's product portfolio, lighting technologies, and value propositions
Build sales, negotiation, and customer engagement skills through learning initiatives, experience, and coaching

Requirements

What you’ll need

Bachelor's degree in Business Administration, Marketing, or a related field
Minimum 3 years of direct sales experience in consumer goods, electrical trade, or FMCG
Proven success in achieving sales targets and managing distributor/retailer relationships
Experience implementing promotions and delivering outcomes
Experience managing merchandisers and daily implementation of the merchandising calendar
Sales and trade marketing trainings or certifications
Willingness to travel frequently, especially to Manado-Gorontalo or Ternate-Ambon

Benefits

Comp & perks

Continuous learning, coaching, and mentoring
Career growth and development support
Diverse and inclusive workplace
Sales, negotiation, and customer engagement learning initiatives
On-the-job experience and coaching