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Marketing Manager
SilencerCo. Develop and execute comprehensive marketing strategies across digital, social, email, and traditional channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing comprehensive marketing strategies across digital, social, email, and traditional channels, with a strong focus on data-driven decision-making and performance metrics. Proven ability to manage projects, lead teams, and communicate effectively within cross-functional environments.
Highest-signal resume keywords
Digital MarketingCampaign ManagementProject ManagementAP Style WritingMarket Research
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategySEOEmail MarketingAnalytics ToolsCopywritingPromotional MaterialsKPI TrackingROI AnalysisEvent PlanningCompetitor Analysis
Soft Skills
LeadershipOrganizational SkillsAttention to DetailStrategic ThinkingClear Communication
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications
Industry Keywords
Tactical IndustryDefense SectorShooting SportsOutdoor ManufacturingB2B MarketingB2C MarketingGovernment OrganizationsMedia RelationsPublic Relations StrategiesCorporate Event Planning
Tech Stack
Tools & technologiesUnity
About the role
Key responsibilities & impact- Develop and execute comprehensive marketing strategies across digital, social, email, and traditional channels
- Oversee marketing projects from inception to completion, managing timelines, budgets, and cross-functional coordination
- Drive earned media relations and lead writing projects, including copywriting and promotional materials
- Lead event and tradeshow planning, coordinating logistics and brand presence
- Conduct market research and competitor analysis within the tactical industry
- Track and report marketing performance metrics, KPIs, and ROI
- Use data-driven insights to optimize future marketing efforts
- Collaborate with Sales and Product teams to ensure brand consistency
- Develop deep knowledge of the UNITY Tactical brand, business operations, products, and customer base
- Report to the VP of Marketing
- Maintain constant communication with team members
- Manage projects and work to deadlines
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in marketing with proven success in campaign management and strategic execution
- Exceptional writing skills with a strong foundation in AP Style
- Strong understanding of digital marketing, social media, SEO, email marketing, and analytics tools
- Excellent leadership, project management and organizational skills with strong attention to detail
- Ability to make data-driven decisions in a fast-paced environment
- Strategic thinking paired with clear, confident communication and presentation skills
- Ability to work collaboratively in a team setting and independently
- Ability to effectively multi-task in a deadline-driven atmosphere
- Previous experience within the tactical, defense, shooting sports, or outdoor manufacturing sectors a plus
- Familiarity with B2B and B2C marketing strategies and marketing to government organizations a plus
- Proven track record of managing media relations and developing successful PR strategies a plus
- Experience in corporate event planning and show management a plus
Benefits
Comp & perks- Discretionary (unlimited) PTO
- Nine (9) paid holidays
- 401(K) Retirement Plan with employee contributions and competitive employer match (Elevate)
- Medical Insurance (Select Health)
- Dental (EMI Healthcare)
- Vision (Ameritas)
- HSA & FSA Programs (WEX)
- 100% Employer paid Basic Life Policy - $40,000 policy (MetLife)
- 100% Employer paid Employee Assistance Program (MetLife)
- Voluntary Products - Accidental Death & Dismemberment, Long Term & Short Term Disability, Life, Hospital Indemnity, Telehealth, Auto & Home, and Identity Theft Protection (Various Providers)
- Personal and professional growth opportunities
- Continuous learning opportunities