Paid Media Manager

Silverback Strategies

. Serve as a Paid Media subject matter expert .

Posted 10/14/2026full-timeRemote • United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Paid Media strategy development and execution across platforms such as Google, Meta, LinkedIn, and TikTok, with a strong focus on performance analysis and client relationship management.

Highest-signal resume keywords

Paid Media Strategy DevelopmentPaid Search Campaign ManagementSocial Campaign ManagementData Analysis Using GA4Client Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media Campaign PlanningPerformance ReportingKPI AlignmentTactical ExecutionData AnalysisExcel ProficiencyGoogle Sheets Proficiency

Soft Skills

Client CommunicationProject ManagementAdaptabilityCuriosityOpenness to Feedback

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsTikTok AdsGA4

Industry Keywords

Performance Agency ExperienceClient EngagementCampaign OptimizationIndustry TrendsCreative Strategy

About the role

Key responsibilities & impact

Serve as a Paid Media subject matter expert
Lead strategy development, innovation, tactical execution, and performance for a portfolio of 3–5 client accounts
Independently lead account strategy for selected clients
Support Senior Paid Media Managers and Associate Directors on larger-client account strategy and tactical execution
Plan, implement, and audit paid media campaigns aligned with client KPIs, marketing objectives, and business goals
Plan and execute campaigns across Google, Meta, LinkedIn, and TikTok
Serve as the lead Paid Media contact for owned clients
Lead biweekly and ad hoc client calls and maintain strong client relationships
Identify opportunities for new campaigns, optimizations, testing, and channel innovation
Create, analyze, and present actionable Paid Media performance reports to clients
Communicate project timelines, manage expectations, and proactively update clients
Collaborate with the Creative Director and Design team on ad creation, testing plans, creative strategy, and briefs
Stay informed about clients’ industries, audiences, goals, industry changes, trends, and best practices
Participate in Paid Media brainstorming sessions
Collaborate with SEO, Measurement, and Creative teams on client delivery
Accept feedback and coaching from the Associate Director of Media

Requirements

What you’ll need

Minimum of 3+ years of paid media agency experience; ideal candidate has 3–5 years of experience
Previous performance agency experience is a must-have
Experience managing both Paid Search and Social campaigns
Experience with Google and Meta; LinkedIn and TikTok are secondary platforms
Comfortable building rapport, establishing expertise and credibility, and serving as the face of the Paid Media engagement with assigned clients
Ability to build and execute Paid Media strategies across multiple industries
Ability to tie media performance to measurable impact on clients’ business and revenue
Prior experience taking full ownership of clients from strategy development through tactical execution, reporting, and client-facing communication
Proficiency in Excel and/or Google Sheets
Ability to analyze complex data using GA4 and other tools
Project and time management skills
Adaptability, curiosity, willingness to learn, and openness to feedback

Benefits

Comp & perks

Unlimited PTO
Comprehensive health, dental, and vision plans
Virtual Team Events and a fun, casual, inclusive company culture
Company-paid ClassPass membership
12 weeks of Paid Parental Leave
Summer Fridays
401(k) with Employer Match
Generous pay
Remote work arrangement