Silverback Strategies

Performance Marketing

• Drive the strategy, innovation, and performance of multiple client Paid Media strategies
• Own the success of a portfolio of 3–5 client accounts
• Plan, implement, and audit paid media campaigns aligned with client KPIs and marketing goals
• Plan and execute campaigns across Google, Meta, LinkedIn, and TikTok
• Pioneer testing and deployment of new media channels and tools
• Collaborate with Creative and Measurement teams on creative strategy, performance, analytics measurement, and tag management
• Collaborate with SEO on cross-channel marketing strategy
• Create, analyze, and present actionable Paid Media performance reports to clients
• Use various tools to analyze and maximize account efficiency and effectiveness
• Serve as lead Paid Media contact for assigned clients and lead biweekly and ad hoc client calls
• Retain and grow the assigned client portfolio through communication, storytelling, presentation, and relationship building
• Communicate project timelines, manage expectations, and proactively update clients
• Understand client industries, audiences, and goals; monitor industry trends and best practices
• Support sales enablement through upsell/cross-sell opportunities, sales pitches, and client onboardings/kickoffs
• Delegate support tasks and manage quality assurance for junior teammates
• Directly manage 1–2 Paid Media teammates in some cases
• Contribute to Media department product development, process improvement, and collaboration with Paid Media leadership

Senior Paid Media Manager

SEO Marketing

• Serve as a subject matter expert in SEO and organic search
• Develop and manage a portfolio of 4–6 SEO accounts
• Build client relationships and manage projects and deliverables
• Drive and execute strategy, innovation, and performance for multiple client SEO strategies
• Lead recurring status and reporting calls as the primary SEO point of contact
• Communicate complex SEO strategies and execution details to clients in a digestible, jargon-free manner
• Act as a trusted advisor and consultant to clients
• Translate channel strategy into time-bound tactical roadmaps
• Build and maintain content systems including topic clusters, pillar pages, internal links, and supporting schema
• Prioritize performance-based initiatives and drive authoritative content at scale
• Research emerging trends in search and AI technologies
• Review performance data, identify trends, measure initiative impact, and develop actionable strategies
• Collaborate with measurement, paid media, and creative teams

SEO Manager

Client Services Representative

• Serve as the strategic lead and trusted advisor for a portfolio of important client relationships
• Own client health end to end by understanding client businesses, connecting marketing performance to business outcomes, identifying churn risks, and finding partnership growth opportunities
• Develop cross-functional marketing strategies aligned with client business goals
• Analyze paid media performance using Google Ads, Meta Ads, Google Analytics, and client CRM data
• Investigate discrepancies between platform-reported conversions and CRM pipeline data
• Build long-lasting client relationships through active listening and follow-through
• Monitor client feedback and mitigate churn risk
• Own client retention and revenue growth, including upsell and cross-sell opportunities
• Partner with sales on expansions and lead crisis communications
• Build three-month rolling plans balancing client performance goals with margin targets
• Resolve off-track accounts through process changes, expectation resets, or rescopes
• Improve processes to increase client value, eliminate waste, and simplify work
• Track marketing industry changes and help clients capitalize on them
• Turn client wins into marketing case studies
• Contribute a weekly news insight and point of view
• Collaborate with Paid Media, SEO, Measurement, Creative, delivery, and sales teams

Associate Director, Client Services

Graphics Designer

• Partner closely with the Creative Strategist to translate research, hooks, and creative briefs into visual concepts, storyboards, and finished assets
• Design and build static ad creative
• Edit and produce short-form video and motion content for paid social
• Interpret brand guidance and produce unmistakably on-brand creative
• Anticipate compliance and legal scrutiny to minimize revisions and rejection risk
• Identify opportunities to evolve brand creative expression and unlock scale and new-market growth
• Review raw photography and video footage and select, crop, cut, and edit the strongest material into finished assets
• Deliver polished, client-ready work with minimal internal revision cycles
• Maintain visual consistency across high volumes of ad variations, formats, and platforms
• Ensure assets reach client/compliance review in 1–2 internal revision rounds or fewer
• Balance brand safety with creative freshness
• Collaborate with the Creative Strategist as part of a two-person creative engine
• Work independently from brief to finished asset; live shoot direction, research, testing frameworks, and reporting are outside the role

Senior Motion, Graphic Designer

• Serve as a paid media subject matter expert
• Lead strategy development, innovation, tactical execution, and performance for a portfolio of 3–5 client accounts
• Plan, implement, and audit paid media campaigns aligned with client KPIs and business goals
• Execute campaigns across Google, Meta, LinkedIn, and TikTok
• Serve as the lead paid media contact for assigned clients
• Lead biweekly and ad hoc client calls and maintain client relationships
• Support channel innovation, campaign optimization, and testing
• Create, analyze, and present actionable paid media performance reports
• Communicate project timelines, manage expectations, and proactively update clients
• Collaborate with the Creative Director and Design team on ad creation, testing plans, creative strategy, and briefs
• Understand client industries, audiences, goals, trends, and best practices
• Participate in paid media brainstorming sessions
• Collaborate with SEO, Measurement, and Creative teams
• Accept feedback and coaching from the Associate Director of Media

Paid Media Manager

• Drive the strategy, innovation, and performance of multiple client Paid Media strategies
• Own the success of a portfolio of 3–5 client accounts
• Plan, implement, and audit paid media campaigns and strategies aligned with client KPIs and marketing goals
• Plan and execute campaigns across Google, Meta, LinkedIn, and TikTok
• Pioneer testing and deployment of outside-the-box media channels and tools
• Collaborate with Creative and Analytics teams on creative strategy, performance, analytics measurement, and tag management
• Collaborate cross-functionally with SEO counterparts on multiservice client strategies
• Create, analyze, and present actionable Paid Media performance reports directly to clients
• Leverage tools to analyze and maximize Paid Media account efficiency and effectiveness
• Serve as lead Paid Media contact for assigned clients and lead biweekly and ad hoc client calls
• Retain and grow the assigned client portfolio through communication, storytelling, presentation, and relationship building
• Communicate project timelines, manage client expectations, and provide proactive updates
• Understand clients’ industries, audiences, and goals; monitor industry changes, trends, and best practices
• Support sales enablement by identifying upsell/cross-sell opportunities and contributing to sales pitches and client onboardings
• Delegate support tasks to junior teammates and manage quality assurance
• Directly manage 1–2 Paid Media teammates in some cases
• Contribute to Media department product development, process improvement, and collaboration with department leadership
• Develop and manage Paid Media accounts and campaigns, build client relationships, manage projects and deliverables, and grow accounts
• Mentor peers and contribute to media best practices, industry updates, and enhancements to Silverback’s media product

• Drive and execute the strategy, innovation, and performance of multiple client SEO strategies
• Develop and manage a portfolio of 4–6 SEO accounts
• Serve as a premier subject matter expert in SEO and organic search
• Lead recurring status and reporting calls and act as the primary SEO point of contact for assigned clients
• Communicate complex SEO strategy and execution details to clients in a digestible, jargon-free manner
• Build long-lasting client relationships and act as a trusted advisor and consultant
• Translate channel strategy into time-bound tactical roadmaps
• Build and maintain structured content systems, including topic clusters, pillar pages, internal links, and supporting schema
• Prioritize performance-based initiatives and drive authoritative content at scale
• Research emerging trends in search and AI technologies and implement innovative best practices
• Review performance data, identify trends, measure initiative impact, and develop actionable strategies
• Collaborate with internal teams across measurement, paid media, and creative

• Serve as a subject matter expert in Paid Media
• Independently lead account strategy for a select portfolio of client accounts
• Support Senior Paid Media Managers and Associate Directors on larger client strategies and tactical execution
• Develop strategy, innovation, and tactical execution for 3-5 Paid Media client accounts
• Plan, implement, and audit paid media campaigns aligned with client KPIs, marketing, and business goals
• Execute campaigns across Google, Meta, LinkedIn, and TikTok
• Serve as lead Paid Media contact for assigned clients
• Lead biweekly and ad hoc client calls and maintain client relationships
• Identify campaign opportunities, optimizations, and testing based on performance data
• Create, analyze, and present actionable Paid Media performance reports
• Manage project timelines, deliverables, and client expectations
• Collaborate with Creative Director and Design team on ad creation, testing plans, creative strategy, and briefs
• Monitor clients’ industries, audiences, goals, trends, and best practices
• Collaborate with Paid Media, SEO, Analytics, and Creative teams
• Accept feedback and coaching from the Associate Director of Media

• Partner with the Creative Strategist to translate research, hooks, and loose creative briefs into visual concepts, storyboards, and finished assets
• Design and build static ad creative
• Edit and produce short-form video and motion content for paid social
• Work from brand guidance ranging from thin one-pagers to comprehensive brand systems and produce unmistakably on-brand creative
• Anticipate compliance and legal scrutiny for regulated-industry review cycles, minimizing revisions and rejection risk
• Identify opportunities to evolve brand creative expression to unlock scale and new-market growth within brand-safety guardrails
• Review raw photography and video footage and select, crop, cut, and edit the strongest material into finished assets
• Deliver polished, client-ready work with minimal internal revision cycles
• Maintain visual consistency across high volumes of ad variations, formats, and platforms
• Achieve client/compliance review readiness in 1–2 internal revision rounds or fewer
• Produce creative that passes compliance and legal review with minimal rework
• Balance brand safety with creative freshness and help clients pursue growth and new creative territory
• Function as part of a two-person creative engine with the Creative Strategist
• No live photo/video shoot direction required; focus on selecting and editing captured material
• Strategy research, testing frameworks, and reporting belong to the Creative Strategist, not this role

Senior Paid Media Manager

SEO Manager

Associate Director, Client Services

Senior Motion, Graphic Designer

Paid Media Manager

Senior Paid Media Manager

SEO Manager

Paid Media Manager

Senior Motion & Graphic Designer