Paid Media Manager

Silverback Strategies

. Serve as a subject matter expert in Paid Media .

Posted 9/15/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Paid Media strategy and execution, with a strong ability to analyze performance data and optimize campaigns across platforms like Google, Meta, LinkedIn, and TikTok. Proven track record in managing client relationships and delivering measurable business impact through effective media strategies.

Highest-signal resume keywords

Paid Media Strategy DevelopmentCampaign Management Across Google and MetaPerformance Data Analysis Using GA4Client Relationship ManagementProject and Time Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media Campaign ExecutionPaid Search ManagementSocial Campaign ManagementData AnalysisExcel SkillsGoogle Sheets Skills

Soft Skills

AdaptabilityCuriosityWillingness to LearnOpenness to Feedback

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsTikTok AdsGA4

Industry Keywords

Performance Agency ExperienceClient KPIsMarketing GoalsTactical ExecutionCreative Strategy

About the role

Key responsibilities & impact

Serve as a subject matter expert in Paid Media
Independently lead account strategy for a select portfolio of client accounts
Support Senior Paid Media Managers and Associate Directors on larger client strategies and tactical execution
Develop strategy, innovation, and tactical execution for 3-5 Paid Media client accounts
Plan, implement, and audit paid media campaigns aligned with client KPIs, marketing, and business goals
Execute campaigns across Google, Meta, LinkedIn, and TikTok
Serve as lead Paid Media contact for assigned clients
Lead biweekly and ad hoc client calls and maintain client relationships
Identify campaign opportunities, optimizations, and testing based on performance data
Create, analyze, and present actionable Paid Media performance reports
Manage project timelines, deliverables, and client expectations
Collaborate with Creative Director and Design team on ad creation, testing plans, creative strategy, and briefs
Monitor clients’ industries, audiences, goals, trends, and best practices
Collaborate with Paid Media, SEO, Analytics, and Creative teams
Accept feedback and coaching from the Associate Director of Media

Requirements

What you’ll need

A minimum of 3+ years of paid media agency experience; ideal candidate has 3-5 YOE
Previous performance agency experience is a MUST-HAVE
Experience managing both Paid Search and Social campaigns
Experience with Google and Meta; familiarity with LinkedIn and TikTok platforms
Comfortable building rapport, establishing expertise/credibility, and serving as the face of the Paid Media engagement with assigned clients
Ability to build and execute Paid Media strategies across multiple industries
Ability to tie media wins to measurable impact on clients’ business and revenue
Prior experience taking full ownership of clients from strategy development through tactical execution, reporting, and client-facing communication
Strong Excel and/or Google Sheets skills
Ability to analyze complex data using GA4 and other tools
Strong project and time management skills
Adaptability, curiosity, willingness to learn, and openness to feedback

Benefits

Comp & perks

Unlimited PTO
Comprehensive health, dental, and vision plans
Virtual Team Events and a fun, casual, inclusive company culture
Company-paid ClassPass membership
12 weeks of Paid Parental Leave
Summer Fridays
401(k) with Employer Match
Generous pay
Remote work culture