Paid Media Manager

Silverback Strategies

. Serve as a Paid Media subject matter expert .

Posted 10/14/2026full-timeRemote • United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Paid Media strategy development and execution across multiple platforms, including Google and Meta, while effectively managing client relationships and delivering actionable performance insights. Proficient in data analysis and project management to drive measurable business impact.

Highest-signal resume keywords

Paid Media Strategy DevelopmentGoogle Ads ManagementMeta AdvertisingData Analysis Using GA4Client Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media Campaign ManagementPerformance ReportingPaid Search ManagementSocial Media Campaign ManagementExcel ProficiencyGoogle Sheets Proficiency

Soft Skills

Strong Project ManagementEffective CommunicationAdaptabilityCuriosityEagerness to Learn

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsTikTok AdsGA4

Industry Keywords

Performance Agency ExperienceClient KPIsCampaign OptimizationIndustry TrendsCreative Strategy

About the role

Key responsibilities & impact

Serve as a Paid Media subject matter expert
Lead strategy development, innovation, tactical execution, and performance for a portfolio of 3–5 client accounts
Plan, implement, and audit paid media campaigns aligned with client KPIs, marketing, and business goals
Execute campaigns across Google, Meta, LinkedIn, and TikTok
Serve as the primary Paid Media contact for owned clients
Lead biweekly and ad hoc client calls and maintain strong client relationships
Support channel innovation and identify campaign, optimization, and testing opportunities using performance data
Create, analyze, and present actionable Paid Media performance reports to clients
Communicate project timelines, manage client expectations, and provide proactive updates
Collaborate with Creative Director and Design on ad creation, testing plans, creative strategy, and briefs
Understand client industries, audiences, and goals while monitoring industry trends and best practices
Participate in Paid Media brainstorming sessions
Work with Senior Paid Media Managers and Associate Directors on larger-client strategy and tactical execution
Collaborate with SEO, Measurement, and Creative teams on client delivery
Receive feedback and coaching from the Associate Director of Media

Requirements

What you’ll need

Minimum of 3+ years of paid media agency experience; ideal candidate has 3–5 years of experience
Previous performance agency experience is a must-have
Experience managing both Paid Search and Social campaigns
Experience with Google and Meta; LinkedIn and TikTok are secondary platforms
Comfortable building rapport, establishing expertise and credibility, and serving as the client-facing lead
Ability to build and execute Paid Media strategies across multiple industries
Ability to connect media performance to measurable business and revenue impact
Prior experience taking full ownership of clients from strategy development through execution, reporting, and client communication
Proficiency in Excel and/or Google Sheets
Ability to analyze complex data using GA4 and other tools
Strong project and time management skills
Adaptability, curiosity, eagerness to learn, and willingness to accept feedback and coaching

Benefits

Comp & perks

Unlimited PTO
Comprehensive health, dental, and vision plans
Virtual Team Events and a fun, casual, inclusive company culture
Company-paid ClassPass membership
12 weeks of Paid Parental Leave
Summer Fridays
401(k) with Employer Match
Generous pay
Professional growth, support, coaching, and learning opportunities