Paid Media Manager

Silverback Strategies

. Serve as a Paid Media subject matter expert .

Posted 10/22/2026full-timeRemote • United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Paid Media strategy development and execution, with a strong ability to analyze performance data and communicate actionable insights to clients. Proven track record in managing campaigns across platforms such as Google, Meta, LinkedIn, and TikTok while maintaining strong client relationships.

Highest-signal resume keywords

Paid Media Strategy DevelopmentCampaign Management Across Google And MetaPerformance Analysis Using GA4Client Relationship ManagementProject And Time Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media Campaign ExecutionPerformance Data AnalysisPaid Search ManagementSocial Campaign ManagementKPI AlignmentReporting And Presentation SkillsCreative Strategy CollaborationIndustry Trend MonitoringOptimization TechniquesTesting Plans Development

Soft Skills

Client Rapport BuildingCommunication SkillsProactive UpdatesCollaborationCreative Brainstorming

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsTikTok AdsExcelGoogle SheetsGA4

Industry Keywords

Paid MediaPerformance AgencyClient KPIsMarketing GoalsBusiness Goals

About the role

Key responsibilities & impact

Serve as a Paid Media subject matter expert
Lead strategy development, innovation, tactical execution, and performance for a portfolio of 3–5 Paid Media client accounts
Plan, implement, and audit paid media campaigns aligned with client KPIs, marketing, and business goals
Plan and execute campaigns across Google, Meta, LinkedIn, and TikTok
Serve as the lead Paid Media contact for owned clients
Lead biweekly and ad hoc client calls and maintain strong client relationships
Support channel innovation and identify opportunities for new campaigns, optimizations, and testing using performance data
Create, analyze, and present actionable Paid Media performance reports to clients
Communicate project timelines, manage client expectations, and provide proactive updates
Collaborate with the Creative Director and Design team on ad creation, testing plans, creative strategy, and briefs
Understand clients’ industries, audiences, and goals while monitoring industry trends and best practices
Participate in creative brainstorming with the Paid Media team
Collaborate with SEO, Measurement, and Creative teams on client delivery
Receive feedback and coaching from the Associate Director of Media

Requirements

What you’ll need

Minimum of 3+ years of paid media agency experience; ideal candidate has 3–5 years of experience
Previous performance agency experience is a must-have
Experience managing both Paid Search and Social campaigns
Experience with Google and Meta; LinkedIn and TikTok are secondary platforms
Comfortable building rapport with clients, establishing expertise and credibility, and serving as the face of the Paid Media engagement
Ability to build and execute Paid Media strategies across multiple industries
Ability to tie media results to measurable client business and revenue impact
Prior experience taking full ownership of clients from strategy development through execution, reporting, and client communication
Proficiency in Excel and/or Google Sheets
Ability to analyze data using GA4 and other tools
Project and time management skills

Benefits

Comp & perks

Unlimited PTO
Comprehensive health, dental, and vision plans
Virtual Team Events and a fun, casual, inclusive company culture
Company-paid ClassPass membership
12 weeks of Paid Parental Leave
Summer Fridays
401(k) with Employer Match
Generous pay