Paid Media Manager

Silverback Strategies

. Serve as a Paid Media subject matter expert .

Posted 11/5/2026full-timeRemote • United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Paid Media strategy development and execution, with a strong ability to analyze performance metrics and communicate insights effectively to clients. Proven track record in managing campaigns across multiple platforms, including Google and Meta, while fostering strong client relationships.

Highest-signal resume keywords

Paid Media Strategy DevelopmentCampaign Management Across Google And MetaPerformance Analysis Using GA4Client Relationship ManagementAdvanced Excel And Google Sheets Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media Campaign ExecutionPaid Search ManagementSocial Campaign ManagementData AnalysisPerformance Reporting

Soft Skills

Client CommunicationProject ManagementAdaptabilityCollaborationCuriosity

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsTikTok AdsGA4

Industry Keywords

Paid MediaPerformance AgencyClient KPIsIndustry TrendsCreative Strategy

About the role

Key responsibilities & impact

Serve as a Paid Media subject matter expert
Lead strategy development, innovation, tactical execution, and performance for a portfolio of 3–5 client accounts
Plan, implement, and audit paid media campaigns aligned with client KPIs and business goals
Execute campaigns across Google, Meta, LinkedIn, and TikTok
Lead biweekly and ad hoc client calls and maintain strong client relationships
Support channel innovation and identify opportunities for campaigns, optimizations, and testing
Create, analyze, and present actionable Paid Media performance reports to clients
Communicate project timelines, manage client expectations, and provide proactive updates
Collaborate with Creative Director and Design teams on ad creation, testing plans, creative strategy, and briefs
Understand client industries, audiences, and goals while monitoring industry trends and best practices
Participate in Paid Media brainstorming sessions
Work with Senior Paid Media Managers and Associate Directors on larger-client strategy and tactical execution
Collaborate with SEO, Measurement, and Creative teams on client delivery
Accept feedback and coaching from the Associate Director of Media

Requirements

What you’ll need

Minimum of 3+ years of paid media agency experience; ideal candidate has 3–5 years of experience
Previous performance agency experience is a must-have
Experience managing both Paid Search and Social campaigns
Experience with Google and Meta; LinkedIn and TikTok are secondary platforms
Comfortable building rapport, establishing expertise and credibility, and serving as the client-facing lead
Ability to build and execute Paid Media strategies across multiple industries
Ability to connect media results to measurable client business and revenue impact
Prior experience taking full ownership of clients from strategy development through tactical execution, reporting, and client communication
Curiosity, willingness to learn, and comfort with experimentation and change
Advanced Excel and/or Google Sheets skills
Ability to analyze complex data using GA4 and other tools
Strong project and time management skills
Ability to work effectively in a fully remote environment across the continental United States

Benefits

Comp & perks

Unlimited PTO
Comprehensive health, dental, and vision plans
Virtual Team Events and a fun, casual, inclusive company culture
Company-paid ClassPass membership
12 weeks of Paid Parental Leave
Summer Fridays
401(k) with Employer Match
Generous pay
Professional growth, support, coaching, and feedback