Senior Paid Media Manager

Silverback Strategies

. Serve as a premier subject matter expert in Paid Media .

Posted 11/5/2026full-timeRemote • United StatesSenior💰 $90,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Paid Media strategy and account management, with a strong focus on driving performance across platforms such as Google, Meta, LinkedIn, and TikTok. Capable of analyzing campaign performance and collaborating effectively with creative teams to optimize results and client satisfaction.

Highest-signal resume keywords

Paid Media Account ManagementClient-Facing ExperienceGoogle Analytics 4 ProficiencyCampaign Strategy DevelopmentTesting and Innovation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search ManagementSocial Campaign ManagementPerformance ReportingAnalytical SkillsAttention to Detail

Soft Skills

Excellent Communication SkillsTime ManagementOrganization SkillsAbility to Accept FeedbackRelationship Building

Tools & Technologies

Google Tag ManagerSupermetricsGoogle SheetsGoogle AnalyticsCreative Brief Development

Industry Keywords

Paid MediaClient EngagementAgency ExperienceCross-Channel MarketingSales Enablement

About the role

Key responsibilities & impact

Serve as a premier subject matter expert in Paid Media
Develop and manage a portfolio of Paid Media accounts and marketing campaigns
Drive strategy, innovation, and performance for multiple client Paid Media strategies
Own the success of 3–5 client accounts
Plan, implement, and audit paid media campaigns aligned with client KPIs and marketing goals
Plan and execute campaigns across Google, Meta, LinkedIn, and TikTok
Pioneer testing and deployment of outside-the-box media channels and tools
Collaborate with Creative and Measurement teams on creative strategy, performance, analytics measurement, and tag management
Collaborate with SEO counterparts on cross-channel marketing strategies
Create, analyze, and present actionable Paid Media performance reports to clients
Lead client calls and maintain strong client relationships
Retain and grow the assigned client portfolio through communication, storytelling, presentations, and relationship building
Communicate project timelines, manage client expectations, and provide proactive updates
Understand client industries, audiences, and goals while monitoring industry changes and best practices
Support sales enablement through upsell/cross-sell opportunities, sales pitches, and client onboardings/kickoffs
Delegate tasks to junior teammates and manage quality assurance
Directly manage 1–2 Paid Media teammates in some cases
Mentor peers and contribute to media best practices, industry updates, product development, and process improvement
Collaborate with Associate Directors and Senior Director of Paid Media

Requirements

What you’ll need

5+ years of experience (minimum) managing Paid Search AND Social campaigns on Google, Meta, LinkedIn, and TikTok
Previous agency experience is a must-have
At least 3+ years of client-facing experience and experience serving as the main point of contact on client engagements
Strong experience driving/leading paid media account strategy
Strong testing and innovation mentality
Experience collaborating with Creative resources and contributing to creative briefs and paid social performance creative
Advanced proficiency with Google Analytics 4 and Google Sheets/Excel
Experience with Google Tag Manager and Supermetrics is a plus
Strong analytical skills, technical knowledge, and attention to detail
Excellent written and verbal communication skills
Eagerness to deliver under tight deadlines
Genuine curiosity to guide research and inform technical work
Outstanding time management and organization skills
Ability to accept constructive criticism professionally and learn from edits
Comfort with constant personal and professional growth

Benefits

Comp & perks

Unlimited PTO
Comprehensive health, dental, and vision plans
Virtual Team Events and a fun, casual, inclusive company culture
Company-paid ClassPass membership
12 weeks of Paid Parental Leave
Summer Fridays
401(k) with Employer Match
Generous pay
Professional growth and learning opportunities
Remote work culture