Senior Paid Media Manager

Silverback Strategies

. Drive the strategy, innovation, and performance of multiple client Paid Media strategies .

Posted 9/16/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing Paid Media strategies across multiple platforms, including Google, Meta, LinkedIn, and TikTok, while driving client success through data analysis, innovative testing, and effective communication. Proven ability to lead client relationships, mentor team members, and contribute to process improvements within the media department.

Highest-signal resume keywords

5+ Years Managing Paid Search And Social CampaignsStrong Experience Driving Paid Media Account StrategyAdvanced Proficiency With Google Analytics 4Client-Facing ExperienceExperience Collaborating With Creative Resources

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Media StrategyCampaign Planning And ExecutionAnalytical SkillsAttention To DetailTesting And InnovationPerformance ReportingProject ManagementQuality AssuranceSales EnablementClient Relationship Management

Soft Skills

Excellent Written And Verbal CommunicationTime ManagementOrganization SkillsAbility To Accept Constructive CriticismEagerness To Deliver Under Tight Deadlines

Tools & Technologies

Google Analytics 4Google SheetsGoogle Tag ManagerSupermetrics

Industry Keywords

Paid MediaClient KPIsCreative StrategyCross-Functional CollaborationAgency Experience

About the role

Key responsibilities & impact

Drive the strategy, innovation, and performance of multiple client Paid Media strategies
Own the success of a portfolio of 3–5 client accounts
Plan, implement, and audit paid media campaigns and strategies aligned with client KPIs and marketing goals
Plan and execute campaigns across Google, Meta, LinkedIn, and TikTok
Pioneer testing and deployment of outside-the-box media channels and tools
Collaborate with Creative and Analytics teams on creative strategy, performance, analytics measurement, and tag management
Collaborate cross-functionally with SEO counterparts on multiservice client strategies
Create, analyze, and present actionable Paid Media performance reports directly to clients
Leverage tools to analyze and maximize Paid Media account efficiency and effectiveness
Serve as lead Paid Media contact for assigned clients and lead biweekly and ad hoc client calls
Retain and grow the assigned client portfolio through communication, storytelling, presentation, and relationship building
Communicate project timelines, manage client expectations, and provide proactive updates
Understand clients’ industries, audiences, and goals; monitor industry changes, trends, and best practices
Support sales enablement by identifying upsell/cross-sell opportunities and contributing to sales pitches and client onboardings
Delegate support tasks to junior teammates and manage quality assurance
Directly manage 1–2 Paid Media teammates in some cases
Contribute to Media department product development, process improvement, and collaboration with department leadership
Develop and manage Paid Media accounts and campaigns, build client relationships, manage projects and deliverables, and grow accounts
Mentor peers and contribute to media best practices, industry updates, and enhancements to Silverback’s media product

Requirements

What you’ll need

5+ years of experience (minimum) managing Paid Search AND Social campaigns on Google, Meta, LinkedIn, and TikTok
Previous agency experience is a must-have
At least 3+ years of client-facing experience and comfort being client-facing
Strong experience driving/leading paid media account strategy
Strong testing and innovation mentality
Experience collaborating with Creative resources and contributing to creative briefs and paid social performance creative
Advanced proficiency with Google Analytics 4 and Google Sheets/Excel
Experience with Google Tag Manager and Supermetrics is a plus
Strong analytical skills, technical knowledge, and attention to detail
Excellent written and verbal communication skills
Eagerness to deliver under tight deadlines
Genuine curiosity to guide research informing technical work
Outstanding time management and organization skills
Ability to accept constructive criticism professionally and learn from edits
Comfort with constant personal and professional growth

Benefits

Comp & perks

Unlimited PTO
Comprehensive health, dental, and vision plans
Virtual Team Events and a fun, casual, inclusive company culture
Company-paid ClassPass membership
12 weeks of Paid Parental Leave
Summer Fridays
401(k) with Employer Match
Generous pay