Senior Paid Media Manager

Silverback Strategies

. Drive strategy, innovation, and performance of multiple client Paid Media strategies .

Posted 10/22/2026full-timeRemote • United StatesSenior💰 $90,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Paid Media strategies across multiple platforms, including Google, Meta, LinkedIn, and TikTok, while effectively analyzing performance metrics and driving client success. Strong ability to collaborate with creative teams and communicate insights to clients, ensuring alignment with marketing goals.

Highest-signal resume keywords

Paid Media Account ManagementGoogle Analytics 4 ProficiencyClient-Facing ExperiencePaid Search And Social CampaignsTesting And Innovation Mentality

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media StrategyCampaign PlanningPerformance AnalysisGoogle Tag ManagerSupermetricsGoogle SheetsExcelAnalytical SkillsAttention To DetailCreative Brief Contribution

Soft Skills

Excellent Communication SkillsTime ManagementOrganization SkillsAdaptability To FeedbackRelationship Building

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsTikTok AdsGoogle AnalyticsGoogle Tag ManagerSupermetrics

Industry Keywords

Client EngagementAgency ExperienceCross-Channel MarketingSales EnablementPerformance Reporting

About the role

Key responsibilities & impact

Drive strategy, innovation, and performance of multiple client Paid Media strategies
Own the success of a portfolio of 3–5 client accounts
Plan, implement, and audit paid media campaigns aligned with client KPIs and marketing goals
Plan and execute Search and Social campaigns across Google, Meta, LinkedIn, and TikTok
Pioneer testing and deployment of new media channels and tools
Collaborate with Creative and Measurement teams on creative strategy, performance, analytics measurement, and tag management
Collaborate with SEO counterparts on cross-channel marketing strategies
Create, analyze, and present actionable Paid Media performance reports to clients
Leverage tools to analyze and maximize Paid Media account efficiency and effectiveness
Serve as lead Paid Media contact for owned clients and lead biweekly and ad hoc client calls
Retain and grow the assigned client portfolio through communication, storytelling, presentations, and relationship building
Communicate project timelines, manage client expectations, and provide proactive updates
Understand client industries, audiences, and goals while tracking industry trends and best practices
Support sales enablement through upsell/cross-sell opportunities, sales pitches, and client onboardings/kickoffs
Delegate support tasks to junior teammates and manage quality assurance of their work
Directly manage 1–2 Paid Media teammates in some cases
Contribute to Media department product development, process improvement, and collaboration with Associate Directors and Senior Director of Paid Media

Requirements

What you’ll need

5+ years of experience (minimum) managing Paid Search AND Social campaigns
Main platforms: Google, Meta, LinkedIn, and TikTok
Previous agency experience is a must-have
At least 3+ years of client-facing experience and experience serving as the main point of contact on client engagements
Strong experience driving/leading paid media account strategy
Strong testing and innovation mentality
Experience collaborating with Creative resources and contributing to creative briefs and paid social performance creative
Advanced proficiency with Google Analytics 4 and Google Sheets/Excel
Experience with Google Tag Manager and Supermetrics is a plus
Strong analytical skills, technical knowledge, and attention to detail
Excellent written and verbal communication skills
Eagerness to deliver under tight deadlines
Genuine curiosity to guide research and inform technical work
Outstanding time management and organization skills
Ability to accept constructive criticism professionally and learn from edits
Comfort with constant personal and professional growth

Benefits

Comp & perks

Unlimited PTO
Comprehensive health, dental, and vision plans
Virtual Team Events and a fun, casual, inclusive company culture
Company-paid ClassPass membership
12 weeks of Paid Parental Leave
Summer Fridays
401(k) with Employer Match
Generous pay
Opportunities to learn and grow with support from a smart and fun team
Opportunity to make an impact at a small agency
Exposure to cutting-edge media, SEO, and measurement practices