Integrated Campaigns, ABM Programs Executive

Silverfin

. Own global integrated campaigns and operate the ABM programme across business units .

Posted 10/5/2026full-timeGhent • BelgiumMid-LevelSenior💰 €53,550 - €72,450 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing integrated, multi-channel campaigns with a strong focus on Account-Based Marketing (ABM) strategies. Proficient in utilizing HubSpot and Salesforce for campaign management, performance tracking, and localization across diverse markets.

Highest-signal resume keywords

Account-Based Marketing (ABM)Integrated Multi-Channel Campaign ManagementHubSpot Campaign ManagementSalesforce Basic KnowledgeFluency in Funnel and Account Metrics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingCampaign Performance AnalysisLead ScoringLocalization ManagementProject Management

Soft Skills

CollaborationCommunicationCoordination Across Functions

Tools & Technologies

HubSpotSalesforceLinkedIn Campaign ManagerLead ForensicsCognism

Industry Keywords

SaaSTechnology BusinessAccount PlanningTarget Account ListCampaign Taxonomy

About the role

Key responsibilities & impact

Own global integrated campaigns and operate the ABM programme across business units
Define campaign priorities with the Product Marketer and field marketers based on go-to-market plans, product positioning and MQA gaps
Manage the global integrated campaign calendar across UKI, Flanders, Wallonia, the Netherlands, Luxembourg, Denmark and Platform
Chair the bi-weekly campaigns and content task force and maintain decisions, actions and campaign status
Define end-to-end campaign flows covering assets, gating, forms, nurture, retargeting and exclusion logic
Ensure nurture tracks are live at campaign launch and exclusion logic works across flows
Manage localisation with field marketers, translation partners and design partners
Maintain campaign taxonomy and attribution hygiene across HubSpot and Salesforce
Produce campaign performance views for monthly KPI reporting
Brief and manage paid media, content, PR and design partners
Test lead quality against the ICP and correct targeting where needed
Maintain tiered target account lists and coordinate account scoring models and MQA triggers with Revenue Operations
Build ABM programmes around business-unit go-to-market plans and report account engagement and penetration monthly
Develop 1:1, 1:few and programmatic ABM plays and tier-level messaging matrices
Grow account reach, penetration, buying-group coverage and sales relationship alignment
Convert intent and website signals into sales prospecting and own the handoff mechanism with Revenue Operations
Partner with sales and field teams on account planning, MQA follow-up, enablement assets and playbooks
Support the FY27 transition to account-based planning, including the January 2027 kick-off
Use AI for localisation, content variants, account research, competitive and intent listening, and campaign reporting
Coordinate specialists while building and executing the work directly
Work toward campaign completion, MQA volume and quality, ABM engagement and penetration, attribution, cost efficiency and usable programme documentation

Requirements

What you’ll need

5+ years in B2B marketing
At least 2 years running integrated, multi-channel campaigns end to end in a SaaS or technology business
Demonstrable ABM experience building and running 1:1, 1:few and programmatic programmes against a defined target account list, with pipeline to show for it
Experience marketing across several countries and languages, with localisation and regional field teams
Experience shaping campaign portfolios alongside product marketing and regional teams
Track record coordinating specialists across functions, countries and time zones without direct line management
Experience working with sales on target accounts, account plans and qualified-account follow-up
Hands-on HubSpot experience with campaigns, programmes, forms, workflows, lead and account scoring, progressive profiling, landing pages and intent data
Basic working knowledge of Salesforce, including campaign objects, reports and attribution
LinkedIn Campaign Manager experience for account-based paid media
Familiarity with account data and enrichment tools such as Lead Forensics, Cognism and LinkedIn Sales Navigator
Fluency in funnel and account metrics including reach, penetration, engagement, MQA, conversion, velocity and cost per acquisition
Strong programme and project management skills
Campaign briefing and quality assessment skills for content, translation and design
Practical use of AI tools for content, translation, research and reporting
Fluent English
Understanding of the accountancy profession or ability to learn a technical B2B market quickly
Dutch and/or French is a strong advantage for reviewing localised content

Benefits

Comp & perks

Equal opportunity employer and commitment to diversity
Continuous learning and development opportunities
Career development opportunities
Personal training allowance
Company-wide Wellbeing Days off each month
Regular team activities, retreats, and offsites
Competitive rewards package with benefits tailored to the role
Hybrid work arrangement with remote work available two days per week