Silverfin

Executive

• Own global integrated campaigns and operate the ABM programme across business units
• Define campaign priorities with the Product Marketer and field marketers based on go-to-market plans, product positioning and MQA gaps
• Manage the global integrated campaign calendar across UKI, Flanders, Wallonia, the Netherlands, Luxembourg, Denmark and Platform
• Chair the bi-weekly campaigns and content task force and maintain decisions, actions and campaign status
• Define end-to-end campaign flows covering assets, gating, forms, nurture, retargeting and exclusion logic
• Ensure nurture tracks are live at campaign launch and exclusion logic works across flows
• Manage localisation with field marketers, translation partners and design partners
• Maintain campaign taxonomy and attribution hygiene across HubSpot and Salesforce
• Produce campaign performance views for monthly KPI reporting
• Brief and manage paid media, content, PR and design partners
• Test lead quality against the ICP and correct targeting where needed
• Maintain tiered target account lists and coordinate account scoring models and MQA triggers with Revenue Operations
• Build ABM programmes around business-unit go-to-market plans and report account engagement and penetration monthly
• Develop 1:1, 1:few and programmatic ABM plays and tier-level messaging matrices
• Grow account reach, penetration, buying-group coverage and sales relationship alignment
• Convert intent and website signals into sales prospecting and own the handoff mechanism with Revenue Operations
• Partner with sales and field teams on account planning, MQA follow-up, enablement assets and playbooks
• Support the FY27 transition to account-based planning, including the January 2027 kick-off
• Use AI for localisation, content variants, account research, competitive and intent listening, and campaign reporting
• Coordinate specialists while building and executing the work directly
• Work toward campaign completion, MQA volume and quality, ABM engagement and penetration, attribution, cost efficiency and usable programme documentation

Integrated Campaigns, ABM Programs Executive