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Field and Channel Marketing Manager – Southeast Asia, India
Silverfort. Own the Southeast Asia and India field and channel marketing plan in partnership with regional sales leadership and the global marketing team .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Field Marketing and Channel Marketing, with a strong focus on event management, partner marketing programs, and performance metrics analysis. Proficient in utilizing integrated marketing tools and collaborating across teams to drive pipeline growth and maximize program impact.
Highest-signal resume keywords
B2B Field MarketingChannel MarketingEvent ManagementSalesforceHubSpot
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance Metrics AnalysisPipeline ManagementLogistics ManagementVendor ManagementCampaign ROI Tracking
Soft Skills
Excellent Communication SkillsRelationship BuildingOrganizational SkillsAttention to DetailAbility to Manage Multiple Programs
Tools & Technologies
SalesforceHubSpotIntegrated Marketing ToolsClaudeChatGPT
Industry Keywords
SaaSTechnologyCybersecurityField MarketingChannel Marketing
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Own the Southeast Asia and India field and channel marketing plan in partnership with regional sales leadership and the global marketing team
- Plan and execute regional events, including large trade shows, intimate roundtables, and lunch & learns
- Manage pre- and post-event execution
- Partner with sales leaders to select events, set goals, drive attendance and meetings, and improve post-event conversion
- Develop and run joint marketing activities with reseller and distribution partners
- Work with the channel sales team to grow partner-sourced pipeline and revenue
- Measure pipeline, cost per meeting, cost per lead, and opportunity conversion
- Track campaign ROI and guide regional marketing spend allocation
- Collaborate with Alliances, Digital Marketing, Product Marketing, and ABM teams to localize campaigns and content
- Align with sales, channel, and global marketing stakeholders to maximize program impact
Requirements
What you’ll need- 3-5 years of experience in B2B field marketing and/or channel marketing, ideally in SaaS or technology in a global company
- Hands-on experience running events and partner marketing programs end to end, including logistics and vendor management
- Experience with Salesforce, HubSpot, and integrated marketing tools
- Ability to analyze and interpret field marketing performance metrics
- Strong understanding of the B2B sales pipeline and funnel
- Excellent written and verbal communication skills in English
- Ability to build relationships and drive results across teams and time zones
- Strong organizational skills and attention to detail
- Ability to manage multiple programs at once
- Comfort and fluency using modern AI tools, such as Claude and ChatGPT, in day-to-day work
- Experience in cybersecurity is a plus
- Occasional travel within India and Southeast Asia
- Ability to work across multiple time zones
Benefits
Comp & perks- No specific benefits, perks, or compensation extras are stated