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Senior Growth Manager, German Market
Simple Online Healthcare. Own the German growth P&L, including revenue, CAC, LTV, contribution margin and payback .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital growth and performance marketing, with a strong focus on managing P&L, unit economics, and leading high-performing teams. Proficient in developing and executing growth strategies tailored to the German market while ensuring compliance with healthcare regulations.
Highest-signal resume keywords
Fluent In GermanDigital Growth Or Performance MarketingP&L ManagementPaid Media ExpertiseTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CACLTVPaybackContribution MarginCohort AnalysisAttributionSegmentationSEOLifecycle MarketingForecasting
Soft Skills
CommunicationProblem SolvingStrategic ThinkingAnalytical SkillsLeadership
Tools & Technologies
Google AdsMetaBingGA4Looker StudioSEMrush
Industry Keywords
D2CSubscription BusinessTelehealthGerman MarketHealthcare Regulations
About the role
Key responsibilities & impact- Own the German growth P&L, including revenue, CAC, LTV, contribution margin and payback
- Set targets and own the forecast, focusing on profitable growth
- Define and deliver the growth strategy for Germany
- Identify high-leverage opportunities to scale acquisition and improve efficiency
- Lead the full funnel across paid search and social, including Google, Meta and Bing
- Oversee SEO, CRM, lifecycle marketing and CRO
- Integrate channels and measure them against unit-economic targets
- Partner with CRM to improve repeat purchase, cohort retention and lifetime value
- Build attribution, reporting and forecasting infrastructure for marketing and finance
- Build, lead and develop the German growth team
- Set expectations, hire and support specialists
- Represent Germany at leadership level
- Communicate performance, risks and strategy to executives and the board
- Translate market performance into decisions for the executive team and board
- Balance long-term strategy with hands-on problem solving
Requirements
What you’ll need- Must be fluent in German
- Significant experience in digital growth or performance marketing
- At least three years in a senior leadership role with ownership of strategy and a team
- Proven track record of scaling a D2C, subscription or telehealth business through a meaningful growth phase, with direct and demonstrable impact on revenue and contribution
- Experience owning unit economics, including CAC, LTV, payback and contribution margin
- Experience making commercial trade-offs that lead to profitable growth
- Demonstrable success building and leading high-performing growth teams
- Confidence operating at executive and board level
- Deep, hands-on command of paid media across Google Ads, Meta and Bing
- Experience with SEO and lifecycle or CRM marketing
- Strong analytical and forecasting skills
- Experience with GA4, Looker Studio and SEMrush
- Fluency in cohort analysis, attribution and segmentation
- Deep understanding of the German market, consumer behaviour and competitive landscape
- Strong understanding of the German healthcare and pharmacy regulatory environment, including HWG and advertising restrictions relating to healthcare and prescription products
- German speaking and based in the UK
- Must have the right to work in the UK at the time of application
- Sponsorship is not available
- Desirable: experience turning around or rebuilding the economics of an underperforming market or channel
- Desirable: experience adapting growth strategy to local market conditions
- Desirable: experience collaborating across multiple markets
Benefits
Comp & perks- 33 days inclusive of Bank Holidays, plus 1 day after 2 years of service, up to 5 extra days
- Extra day off for your birthday
- Company share scheme
- Bupa Private Healthcare
- Life Insurance
- Income Protection
- Cycle to Work Scheme
- My Gym Discounts
- Enhanced Company pension scheme
- Quarterly Team Training and Social Budget
- Enhanced Maternity and Paternity Leave
- Rewarding bonus incentive scheme
- 24/7 helpline for physical and mental health support, counselling, and other wellbeing resources
- Love2Shop Discount
- Hybrid working
- Fresh fruit
- Free coffee machine