Simple Online Healthcare

Growth Marketing

• Own the German growth P&L, including revenue, CAC, LTV, contribution margin and payback
• Set targets and own the forecast, focusing on profitable growth
• Define and deliver the growth strategy for Germany
• Identify high-leverage opportunities to scale acquisition and improve efficiency
• Lead the full funnel across paid search and social, including Google, Meta and Bing
• Oversee SEO, CRM, lifecycle marketing and CRO
• Integrate channels and measure them against unit-economic targets
• Partner with CRM to improve repeat purchase, cohort retention and lifetime value
• Build attribution, reporting and forecasting infrastructure for marketing and finance
• Build, lead and develop the German growth team
• Set expectations, hire and support specialists
• Represent Germany at leadership level
• Communicate performance, risks and strategy to executives and the board
• Translate market performance into decisions for the executive team and board
• Balance long-term strategy with hands-on problem solving

Senior Growth Manager, German Market