B2B Growth Marketer

SimpsonScarborough

. Translate marketing strategy into integrated, audience-specific campaigns that generate MQLs and create advantage before an RFP or project opportunity emerges .

Posted 9/23/2026full-timeRemote • United StatesSeniorLead💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated B2B marketing campaigns, leveraging data analysis and audience insights to drive demand generation and lifecycle marketing strategies. Proficient in utilizing HubSpot for CRM and marketing automation to enhance campaign effectiveness and content quality.

Highest-signal resume keywords

B2B MarketingDemand GenerationLifecycle MarketingHubSpot CRMContent Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisCampaign DevelopmentSegmentation StrategiesEmail MarketingWebinar ExecutionSEO/AEOContent Quality AssurancePerformance ReportingIntegrated CampaignsAudience-Specific Marketing

Soft Skills

Editorial JudgmentIndependent WorkPrioritizationAdaptabilityCollaboration

Tools & Technologies

HubSpotCRM PlatformsMarketing Automation ToolsAnalytics DashboardsContent Management Systems

Industry Keywords

Higher EducationProfessional ServicesAccount-Based MarketingMulti-Channel MarketingCommercial Intelligence

About the role

Key responsibilities & impact

Translate marketing strategy into integrated, audience-specific campaigns that generate MQLs and create advantage before an RFP or project opportunity emerges
Analyze HubSpot data, pipeline movement, and content performance to identify patterns, risks, and opportunities
Develop lifecycle and nurture strategies for senior leaders in marketing, advancement, and enrollment at higher education institutions
Identify when account-based or segment-specific marketing plays are warranted using sales intelligence and pipeline signals
Develop and execute account-based and segment-specific marketing plays
Direct and brief content and design resources producing thought leadership, emails, case studies, webinars, landing pages, and campaign creative
Edit and quality-check content for usefulness, distinctiveness, audience alignment, and brand consistency
Activate proprietary industry research into sustained, multi-channel marketing platforms
Partner with Business Development to understand buyer behavior and translate commercial intelligence into marketing action
Support SEO/AEO, website strategy, events, conferences, and owned and paid distribution channels in alignment with pipeline and campaign goals
Report to the AVP, Marketing & Community

Requirements

What you’ll need

At least 7 years of experience in B2B marketing, growth marketing, demand generation, lifecycle marketing, content marketing, or a related field
Experience in higher education or professional services strongly preferred
Ability to turn audience, market, sales, and performance data into actionable marketing recommendations and campaigns
Strong working knowledge of HubSpot or a comparable CRM and marketing automation platform, including dashboards, reporting, segmentation, and nurture workflows
Experience developing segmented lifecycle and nurture strategies for complex B2B buying journeys
Ability to develop and execute integrated campaigns across email, content, paid, social, web, webinars, and events
Strong editorial judgment and ability to shape ideas, strengthen drafts, and maintain high content standards
Ability to work independently, prioritize competing opportunities, and move from ambiguity to a clear recommendation and execution plan
Bachelor's degree and/or an equivalent combination of education and relevant experience

Benefits

Comp & perks

Comprehensive benefits package including nationwide health, dental, and vision coverage
401(k) with employer contribution
Employer-paid life insurance and short-term disability
Flexible time off (FTO)
Sick leave
Volunteer leave
Bereavement leave
Paid parental leave
Birthday day off
Two agency-wide closures in the summer and winter
Monthly lifestyle stipend for wellness costs such as streaming subscriptions, gym, or phone/internet costs