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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates senior marketing leadership with a focus on higher education institutions, providing strategic guidance during transitions and budget constraints while achieving quantifiable outcomes.
Highest-signal resume keywords
Senior Marketing LeadershipHigher Education ExperienceBudget AuthorityQuantifiable OutcomesIndependent Contractor Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Industry Keywords
CMOVP of MarketingMission-Driven InstitutionsMarketing Function DiagnosisLeadership TransitionsReorganizationsBudget-Constrained MomentsSignificant ChangePersonnel AuthorityInstitutional Placements
About the role
Key responsibilities & impact- Join SimpsonScarborough's Fractional CMO bench
- Provide senior marketing leadership to higher education institutions navigating leadership transitions, reorganizations, budget-constrained moments, or significant change
- Support institutions without requiring an immediate permanent hire
- Participate in engagements matched to specific institutional placements as they arise
Requirements
What you’ll need- Senior marketing leadership experience (CMO, VP of Marketing, or equivalent)
- Higher education experience strongly preferred; comparable experience in complex, mission-driven institutions considered
- A track record of specific, quantifiable outcomes, beyond general oversight
- Experience holding real budget and personnel authority
- Comfort diagnosing a marketing function's structure and gaps
- Independent contractor engagement, matched to specific institutional placements as they arise