VP Sales, SMB Market – EMEA

Sinch

. Lead Sinch’s EMEA SMB business as a critical regional growth engine .

Posted 9/23/2026full-timeLondon • United KingdomLead💰 £169,000 - £210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in leading sales organizations within technology environments, focusing on customer acquisition, revenue growth, and team development. Proficient in data-driven sales management and skilled in utilizing AI tools and CRM platforms to enhance performance and productivity.

Highest-signal resume keywords

Senior Sales LeadershipData-Driven Sales ManagementCustomer Acquisition StrategyTeam Building and DevelopmentExperience in SaaS and CPaaS

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue GrowthAccount ExpansionSales ForecastingPipeline ManagementConversion Improvement

Soft Skills

Trust and AccountabilityInspiring LeadershipChange Management

Tools & Technologies

SalesforceAI ToolsMicrosoft OfficeTableauLooker

Industry Keywords

MartechCPaaSSaaSCustomer SuccessMessaging Solutions

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead Sinch’s EMEA SMB business as a critical regional growth engine
Define and execute the strategy for scaling SMB and self-serve segments across EMEA
Drive new customer acquisition and expansion across more than 80,000 existing accounts
Position the EMEA SMB unit for sustainable double-digit growth
Accelerate net new customer acquisition through high-velocity, data-led sales
Expand revenue and gross profit through account growth, cross-sell and customer success motions
Build and lead a productive sales organization managing territories, segments and customer portfolios at scale
Drive adoption across messaging, email, voice, applications and broader customer communications solutions
Create acquisition, onboarding, expansion and retention motions with marketing, product, customer success, operations and finance
Use data, pipeline insight, segmentation and performance metrics to improve productivity, forecasting and funnel conversion
Implement pricing and packaging approaches balancing growth, profitability and market competitiveness
Champion Sinch’s values and serve as an inspiring organizational role model
Report to the Executive Vice President for EMEA

Requirements

What you’ll need

More than 10 years’ experience as a senior sales leader in a technology environment
Track record of scaling teams, revenue and gross profit in complex, multi-product businesses
Strong experience from Email, Martech, CPaaS, SaaS or other consumption-based platform businesses
Understanding of technical performance, deliverability, reliability and customer outcomes as drivers of revenue growth
Experience building new business engines, improving conversion, strengthening pipeline quality and expanding existing accounts
Experience leading teams through clear priorities, trust, accountability and talent development
Experience shaping high-performing sales organizations and leading teams through change
Data-driven sales management experience, including forecasting, pipeline governance, segmentation, productivity analysis and performance management
Highly proficient with AI tools, Salesforce or similar CRM platforms, Microsoft Office, and Tableau or Looker
Ability to travel regularly, primarily within the region

Benefits

Comp & perks

Bonus eligibility
Hybrid work arrangement
Regular travel primarily within the EMEA region