Technical Sales Representative

Siplast

. Identify opportunities and generate leads in the commercial roof coatings industry .

Posted 10/15/2026full-timeRemote • United StatesMid-LevelSenior💰 $105,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in commercial sales within the building materials sector, with a strong focus on specification sales and lead generation through effective relationship building and communication. Proficient in utilizing industry-specific tools and technologies to support sales strategies and project management.

Highest-signal resume keywords

Commercial Sales ExperienceSpecification Sales ExperienceProficiency With Dodge AnalyticsProficiency With Salesforce CRMAdvanced Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Commercial SalesSpecification SalesLead GenerationProject ManagementBuilding Materials KnowledgeLiquid Applied SystemsHardscapes KnowledgeSales Strategy AlignmentCustomer Relationship ManagementOrganizational Skills

Soft Skills

Influencing SkillsPresentation SkillsPublic Speaking Skills

Tools & Technologies

Dodge AnalyticsSalesforce CRMGoogle Business Suite

Industry Keywords

Commercial Roof CoatingsBuilding MaterialsConstruction IndustryArchitectural InfluenceContractor ManagementIndustry AssociationsTrade Events

About the role

Key responsibilities & impact

Identify opportunities and generate leads in the commercial roof coatings industry
Deepen the customer network and teach and demonstrate products
Maintain contractor targets and project lists to align with the Liquid Applied Systems sales strategy
Influence architects, landscape architects, owners, government departments, engineers, builders, general contractors, developers, and subcontractors
Manage, track, and distribute significant projects through multi-month or multi-year sales cycles
Build relationships with Preferred Contractors and identify target contractors for conversion
Work with local Preferred Contractors to identify regional project opportunities and new specifications
Communicate customer needs internally and coordinate product-line and continuing-education presentations
Use Dodge, Salesforce, the GAF website, industry events, and marketing tools for lead generation and sales support
Participate in industry associations and trade events such as AIA and ASLA

Requirements

What you’ll need

Minimum high school diploma/GED required or equivalent vocational training/experience
At least 5 years of demonstrated commercial sales experience in a building materials environment
5+ years of specification sales experience
5+ years of progressive experience
Industry experience and insights related to commercial construction, building materials, hardscapes, and liquid applied systems
Advanced communication and organizational capabilities
Strong presentation and public speaking skills
Proficiency with Dodge Analytics and Salesforce CRM
Proficiency with Google Business Suite
Ability to influence others
Valid driver’s license required
Must be eligible to work in the U.S. without employer-sponsored visa

Benefits

Comp & perks

Medical, dental, and vision insurance for employees and families
Family-building benefits supporting fertility and parenthood
401(k) plan with employer match
Wellness program
Free financial coaching
Referral program
Product rebates for purchases at an employee’s primary residence
Internal training programs and courses
Tuition reimbursement program
Employee Resource Groups and opportunities for employee connection, education, and allyship
Vacation packages for full-time permanent positions