Global Campaign Manager

Siteimprove

. Run webinar execution end to end, including registration pages, invitations, reminders, follow-ups, speaker coordination, timelines, platform setup, and attendee-data handoff to sales .

Posted 11/6/2026full-timeRemote • New York • United StatesMid-LevelSenior💰 $115,360 - $144,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing multi-channel marketing campaigns, including webinars and nurture programs, with a strong analytical mindset to track performance and optimize engagement. Proficient in collaborating with cross-functional teams and managing campaign structures, ensuring clear communication and reporting.

Highest-signal resume keywords

Campaign MarketingMarketing Automation PlatformsWebinar ExecutionAnalytical SkillsContent Creation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign StructureSegmentationTrackingUTMsAttributionNurture ProgramsEmail MarketingConversion OptimizationPerformance TrackingDigital Accessibility

Soft Skills

Strong Writing SkillsOrganizational SkillsCollaboration

Tools & Technologies

HubSpotMarketoEloquaSalesforceSequel

Industry Keywords

B2B SaaSDemand GenerationField MarketingProduct LaunchesCampaign Copy

About the role

Key responsibilities & impact

Run webinar execution end to end, including registration pages, invitations, reminders, follow-ups, speaker coordination, timelines, platform setup, and attendee-data handoff to sales
Distribute content across email, paid, social, and partner channels
Build and optimize automated nurture programs mapped to audience and buyer stage
Test subject lines, offers, and cadence to improve engagement and conversion
Support integrated launches and campaigns with field and product marketing teams
Translate launch plans into coordinated, multi-channel execution from briefs and timelines through go-live
Assist regional field teams in applying global campaigns to their markets
Set up campaigns with naming, tracking, UTMs, audience segments, and attribution
Track performance against goals, identify what is and is not working, and make mid-flight changes
Share clear reporting with stakeholders
Draft emails, landing pages, invitations, and promotional campaign copy
Report to the Senior Director of Growth Marketing and collaborate with content, digital campaign, field, and product marketing teams

Requirements

What you’ll need

5+ years of experience in campaign marketing, marketing operations or demand generation, ideally in B2B SaaS
Hands-on experience executing webinars and multi-channel campaigns from setup to follow-up
Experience building and managing nurture programs in a marketing automation platform such as HubSpot, Marketo or Eloqua
Clear understanding of campaign structure: segmentation, tracking, UTMs, campaign hierarchy and attribution
Strong analytical mindset; comfortable in dashboards and spreadsheets and able to turn results into specific next steps
Strong writing skills, with a track record of clear, concise campaign copy
Ability to learn new tools and topics quickly and stay organized across many moving parts
Ability to collaborate with content, digital, field and product marketing teams and follow through
Experience with webinar platforms such as Sequel
Familiarity with CRM data and lead handoff processes, such as Salesforce
Experience supporting field marketing or product launches
Interest in digital accessibility, SEO or content quality
US-based role
Candidates may be required to complete federal I-9 employment eligibility verification if the role includes FedRAMP-related duties
Certain FedRAMP-related roles may be limited to U.S. citizens or lawful permanent residents

Benefits

Comp & perks

Open Paid Time Off (OPTO) for vacation, personal illness, mental health, or caring for a family member
Paid holidays
Volunteer leave
Parental leave
Step Back In program supporting transition back to work
Medical, dental, and vision coverage
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Employer-paid life and disability insurance
Employee assistance programs
Virtual care
Wellness resources
401(k) with company matching contributions
Life and AD&D insurance
Financial wellness resources
Remote or hybrid work options