Siteimprove

Product Marketing

• Establish differentiated positioning for Siteimprove in SEO and AEO
• Enable messaging across practitioner and executive personas
• Translate AI and search innovations into value propositions
• Build and operationalize a scalable messaging framework
• Deliver quarterly launches of SEO/AEO agentic capabilities
• Identify high-value segments, ICPs, and use cases
• Drive pipeline generation and customer acquisition through integrated campaigns
• Generate thought leadership and increase category visibility
• Expand industry influence through events, analyst engagement, and external representation
• Develop sales enablement assets and value narratives
• Equip go-to-market teams to position SEO and AEO capabilities competitively
• Influence product roadmap decisions with market insights
• Embed agentic workflows across go-to-market activities
• Institutionalize AI-first thinking across product marketing
• Shape product direction and anticipate shifts in AI and search
• Report directly to the Vice President of Product Marketing and partner with Product, Sales, Marketing, and Customer Success

Principal Product Marketing Manager