Principal Product Marketing Manager

Siteimprove

. Establish differentiated positioning for Siteimprove in SEO and AEO .

Posted 9/24/2026full-timeBellevue • Washington • United StatesLead💰 $140,000 - $157,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep expertise in SEO and AEO, with a strong focus on product marketing strategies that drive customer acquisition and measurable business impact. Capable of translating AI innovations into competitive messaging and positioning while influencing product direction and market insights.

Highest-signal resume keywords

SEO/AEO ExpertiseGenerative AI KnowledgeGo-To-Market Strategy OwnershipStrategic Positioning DevelopmentSales Enablement Asset Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Technical SEOContent StrategySearch AnalyticsAnswer OptimizationPrompt EngineeringEmbeddingsRetrievalPipeline GenerationCategory NarrativesIntegrated Campaigns

Soft Skills

InfluencingCollaborationThought LeadershipCommunicationStrategic Thinking

Certifications & Qualifications

Bachelor’s DegreeMBA or Equivalent Advanced Degree

Industry Keywords

SaaSProduct MarketingMarket InsightsCustomer AcquisitionCategory Visibility

About the role

Key responsibilities & impact

Establish differentiated positioning for Siteimprove in SEO and AEO
Enable messaging across practitioner and executive personas
Translate AI and search innovations into value propositions
Build and operationalize a scalable messaging framework
Deliver quarterly launches of SEO/AEO agentic capabilities
Identify high-value segments, ICPs, and use cases
Drive pipeline generation and customer acquisition through integrated campaigns
Generate thought leadership and increase category visibility
Expand industry influence through events, analyst engagement, and external representation
Develop sales enablement assets and value narratives
Equip go-to-market teams to position SEO and AEO capabilities competitively
Influence product roadmap decisions with market insights
Embed agentic workflows across go-to-market activities
Institutionalize AI-first thinking across product marketing
Shape product direction and anticipate shifts in AI and search
Report directly to the Vice President of Product Marketing and partner with Product, Sales, Marketing, and Customer Success

Requirements

What you’ll need

8–12+ years of experience in product marketing, SEO/AEO, or a related domain, preferably within SaaS
Deep domain expertise in SEO/AEO, including technical SEO, content strategy, search analytics, and answer optimization
Hands-on experience or working knowledge of generative AI, including prompt engineering, embeddings, and retrieval
Proven track record of owning go-to-market strategy and driving measurable business impact (pipeline, adoption, revenue)
Demonstrated ability to build and execute strategic positioning, messaging, and category narratives
Bachelor’s degree required
MBA or equivalent advanced degree preferred

Benefits

Comp & perks

Open Paid Time Off (OPTO) for vacation, personal illness, mental health, or caring for a family member
Paid holidays
Volunteer leave
Parental leave
Step Back In program to support a smooth transition back to work
Medical, dental, and vision coverage
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Employer-paid life and disability insurance
Employee assistance programs
Virtual care
Wellness resources
401(k) with company matching contributions
Life and AD&D insurance
Financial wellness resources