VP of Marketing

Sitemate

. Own global demand generation execution across marketing design, product marketing, performance marketing, social media marketing, marketing operations and content engineering .

Posted 10/19/2026full-timeSydney • AustraliaLead💰 A$220,000 - A$240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation, performance marketing, and content marketing, with a strong focus on data-driven decision-making and marketing operations. Proven ability to lead marketing teams, optimize marketing strategies, and implement AI-driven solutions.

Highest-signal resume keywords

Demand Generation ExperiencePerformance Marketing ExpertiseContent Marketing SkillsTechnical Fluency in AttributionSaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationPerformance MarketingContent MarketingAttribution TrackingConversion TrackingSEOAEOData AnalysisCampaign ManagementMarketing Strategy

Soft Skills

LeadershipCollaborationCoachingDecision-MakingCommunication

Tools & Technologies

Google AnalyticsGoogle Search ConsoleBing Search ConsoleWordPressSlackJiraConfluenceMeta ChannelsGoogle SheetsAI Coding Tools

Industry Keywords

SaaSGrowth MarketingMarketing OperationsContent EngineeringEcommerce MarketingMarketing AutomationBrand VisibilityLead AttributionMarketing InfrastructurePerformance Scoreboard

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own global demand generation execution across marketing design, product marketing, performance marketing, social media marketing, marketing operations and content engineering
Report to the CEO and represent marketing to the CEO and executive team
Translate company strategy into clear marketing priorities
Own the performance of the demand generation engine, including content production, paid channels, outbound systems, data and reporting
Lead the marketing organization, including hiring, org design, headcount planning, budgeting, performance, promotions and exits
Run quarterly marketing initiative planning and maintain the performance scoreboard
Define and maintain the boundary between marketing demand generation and product-led growth activation
Set marketing AI adoption targets, prioritize automation and manage brand and data-privacy risks
Build reliable turnaround infrastructure between Product Marketing and Design
Continue and shape the content roadmap
Improve search engine and answer engine brand visibility
Optimize retargeting, lead-value attribution and quarterly paid-budget allocation
Build marketing operations infrastructure, including outbound systems, marketing data, reporting and web infrastructure
Personally make and defend campaign, content and channel decisions
Own attribution and conversion-tracking rigor across the funnel
Coach Function Leads across Content Engineering, Marketing Design, Performance Marketing and Product Marketing
Make build/buy/partner decisions on marketing tooling and the AI-era search stack
Collaborate with the VP of Growth, Operations, GTM leadership, Sales, Customer Success, Engineering and Product

Requirements

What you’ll need

Marketing leadership experience, ideally through a comparable growth-stage transition
SaaS experience
Demand generation experience, including direct ownership of a pipeline/MQL number
Content marketing experience spanning SEO and AEO
Performance marketing experience across paid channels, including rigorous, ecommerce-style paid acquisition
Technical fluency in attribution and conversion tracking, with hands-on experience setting it up or debugging it yourself
Experience with WordPress/content management systems
Experience with AI coding tools such as Claude Code, Open Code or Cursor
Experience with project management tools such as Slack, Jira and Confluence
Experience with Google Analytics
Experience with Google Search Console and Bing Search Console
Experience with Meta channels
Experience with Google Sheets
Full permanent work rights
Willingness to come to the Sydney office at least 2 days per week if based in Sydney
Willingness to relocate to Sydney within 3 months if not already based there
Nice to have: vertical tech background
Nice to have: experience building or owning marketing websites
Nice to have: growth experience or experience working closely with a growth leader or team

Benefits

Comp & perks

Equity
20 days annual leave
Sick leave
Carer's leave
Compassionate leave
16 weeks primary carer parental leave
6 weeks secondary carer parental leave
Employee Assistance Program (EAP)
L&D budget
Home office setup
Weekly catered lunches
Work-from-anywhere weeks
Flex days
Monthly all-hands with transparency into metrics, hiring plans and financial performance
Visible levels, career frameworks and pay ranges