VP Product

SiteMinder

. Lead new lines of business builds and pivots .

Posted 11/11/2026full-timeSydney • AustraliaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading business ventures, including product direction, market fit, and scalable growth strategies. Proficient in leveraging AI for product development and enhancing customer experiences while maintaining strong commercial judgment.

Highest-signal resume keywords

B2B Business DevelopmentAI FluencyProduct-Market FitRevenue TrackingLeadership and Team Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Venture Lifecycle ManagementPrototypingDigital Distribution DesignCustomer Journey MappingPricing StrategyGrowth StrategyMarket TestingData AnalysisRevenue OptimizationRetention Strategy

Soft Skills

ResourcefulnessDecision-Making Under UncertaintyCustomer Insight AnalysisCollaborationPeople Development

Industry Keywords

SMEB2CHospitalityTravelCommercial PartnershipsCustomer Acquisition CostLifetime ValueOperating ModelAI-Enabled ExperiencesScalable Route to Market

About the role

Key responsibilities & impact

Lead new lines of business builds and pivots
Own the venture proposition, product direction, business model and investment choices
Work with the CPO to set ambition, investment milestones and success measures
Spend time with customers and prospective users to identify underserved needs and test willingness to pay
Shape a differentiated proposition
Design the product, customer journey and operating model around digital distribution and AI-enabled experiences
Use AI to improve customer outcomes and serving economics
Create working prototypes, run experiments and win early customers
Establish product–market fit and repeatable growth
Own pricing, packaging, acquisition, activation, retention and expansion
Test distribution channels and develop a scalable route to market with commercial partners
Track revenue, customer acquisition cost, retention, lifetime value, margins and payback
Allocate resources based on evidence and potential
Build and lead a team across product, design, engineering, AI and commercial expertise
Make clear decisions about what to build, test, scale, change or stop

Requirements

What you’ll need

Founded or co-founded and scaled a B2B business serving SMEs or a B2C business from zero to tens of millions in revenue
Proven experience across the venture lifecycle, including finding an initial market, winning early customers, establishing product–market fit and building repeatable distribution and growth
Hands-on AI fluency; personally use AI to build prototypes, test propositions and improve products or operations
Ability to demonstrate what was built, learned and how quality was checked
Strong product and commercial judgement connecting customer insight, digital experiences, pricing and distribution to revenue, retention and sustainable economics
Resourcefulness and leadership, including recruiting and developing strong people and making decisions under uncertainty
Ability to work with an established company’s capabilities and stakeholders while maintaining venture speed and accountability
Hotel, travel or hospitality experience is valuable
Founders from other B2B SME or B2C sectors welcome if they can demonstrate rapid market learning and successful business building
Ability to provide examples of the business founded, its journey from zero to tens of millions in revenue, personal decisions and lessons learned

Benefits

Comp & perks

Mental health and well-being initiatives
Generous parental (including secondary) leave policy
Flexibility to work in a Hybrid model (3 days in-office)
Paid birthday, study and volunteering leave every year
Sponsored social clubs, team events, and celebrations
Employee Resource Groups (ERG) to help you connect and get involved
Investment in your personal growth offering training for your advancement