Senior Product Marketing Manager – Sitetracker Scout, Agentic AI

Sitetracker

. Scale the go-to-market motion for Scout, Sitetracker’s Agentic AI solution .

Posted 9/24/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies for AI solutions, with a strong ability to translate technical capabilities into compelling business value. Proven track record in building scalable product marketing motions and creating demand through effective messaging and campaign execution.

Highest-signal resume keywords

Go-To-Market StrategyProduct MarketingSales EnablementAI Technology StackCompetitive Messaging

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales SupportMessaging DevelopmentCampaign ExecutionMarket InsightsObjection HandlingValue Proposition CreationTechnical CommunicationMarket Narrative ShapingGTM Campaign DevelopmentCustomer Adoption Programs

Soft Skills

Executive CommunicationStakeholder EngagementAdaptabilityCollaborationProblem Solving

Industry Keywords

AI SolutionsSaaSEmerging TechnologiesMarket DynamicsCompetitive Positioning

About the role

Key responsibilities & impact

Scale the go-to-market motion for Scout, Sitetracker’s Agentic AI solution
Support active Scout sales opportunities, typically partnering on 5–10 opportunities
Help Sales position the platform, communicate its value proposition, navigate objections, and engage executive stakeholders
Own and evolve Scout’s messaging pillars
Lead product marketing for new capabilities in partnership with Product
Translate technical functionality into differentiated messaging, sales enablement, and customer-facing value propositions
Develop Marketing campaigns to create demand and expand Scout adoption within the existing customer base
Monitor campaign execution and outcomes and recommend improvements
Track the AI landscape, emerging competitors, and changing market sentiment
Develop competitive messaging and counter-positioning
Provide actionable market insights to Sales and Product Marketing
Represent Scout at customer and industry events, including speaking opportunities
Build a scalable product marketing motion and repeatable approach for launching and enabling new capabilities

Requirements

What you’ll need

Experience directly supporting Sales teams on active opportunities for AI, technical SaaS, or similarly complex technology
Ability to translate technical capabilities into clear business value and support objection handling
Comfort communicating with executive-level stakeholders and helping sellers navigate complex customer conversations
Experience creating a repeatable sales motion around an emerging or rapidly evolving product
Ability to use active-deal insights to improve messaging, enablement, and GTM strategy
Understanding of the AI technology stack and ability to communicate technical concepts to technical and business audiences
Experience developing messaging, positioning, and value propositions for technical products
Experience partnering with Product to bring new products or capabilities to market and enable Sales around launches
Experience shaping the market narrative for a new or emerging technology category
Ability to rapidly evolve positioning as the product, customer needs, and AI market change
Track record developing GTM campaigns to create demand or increase product adoption
Understanding of GTM channels and ability to recommend approaches based on audience and objective
Ability to monitor campaign execution and outcomes and make recommendations
Experience building programs to expand adoption within an existing customer base
Ability to connect campaign performance to pipeline, adoption, and commercial outcomes
Understanding of AI landscape, emerging technologies, competitors, and changing market dynamics
Experience developing competitive messaging and counter-positioning
Ability to turn market and competitive insights into actionable information for Sales and Product Marketing
Experience operating in a fast-moving technology category
Ability to identify market shifts and influence positioning and GTM strategy