Sitetracker

Product Marketing

• Scale the go-to-market motion for Scout, Sitetracker’s Agentic AI solution
• Support active Scout sales opportunities, typically partnering on 5–10 opportunities
• Help Sales position the platform, communicate its value proposition, navigate objections, and engage executive stakeholders
• Own and evolve Scout’s messaging pillars
• Lead product marketing for new capabilities in partnership with Product
• Translate technical functionality into differentiated messaging, sales enablement, and customer-facing value propositions
• Develop Marketing campaigns to create demand and expand Scout adoption within the existing customer base
• Monitor campaign execution and outcomes and recommend improvements
• Track the AI landscape, emerging competitors, and changing market sentiment
• Develop competitive messaging and counter-positioning
• Provide actionable market insights to Sales and Product Marketing
• Represent Scout at customer and industry events, including speaking opportunities
• Build a scalable product marketing motion and repeatable approach for launching and enabling new capabilities

Senior Product Marketing Manager – Sitetracker Scout, Agentic AI

Chief Marketing Officer

• Lead Sitetracker's newly established Marketing Communications function and end-to-end strategy
• Define messaging pillars and develop written, visual, video, and other content formats
• Own corporate communications, PR outreach, media relationships, executive communications, and reputation management
• Partner with Demand Generation and Product Marketing on content distribution, pipeline generation, and growth programs
• Measure content effectiveness, adoption, performance, and contribution to marketing objectives
• Establish cross-functional workflows and operating processes for Marketing Communications
• Build Sitetracker's market narrative through customer storytelling, thought leadership, content, PR, and media engagement
• Provide editorial oversight across whitepapers, blogs, campaigns, and strategic content
• Engage customers to uncover stories demonstrating how Sitetracker solves real-world challenges
• Establish clear content strategy, active PR programs, and measurable impact within the first year

Senior Product Marketing Manager – Sitetracker Scout, Agentic AI

Head of Marketing Communications