Demand Generation Specialist

Skai

. Support demand generation campaigns across email, digital, webinars, events, content, and outbound channels .

Posted 10/10/2026full-timeNew York City • New York • United StatesJunior💰 $85,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and campaign marketing, with strong organizational skills and the ability to manage multiple tasks effectively. Proficient in using marketing technology and data analysis to enhance campaign performance and support cross-functional collaboration.

Highest-signal resume keywords

B2B Marketing ExperienceDemand GenerationCampaign MarketingData AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentEmail MarketingLanding Page CreationLead Follow-Up ProcessesMarket ResearchPerformance ReportingAudience DevelopmentNurture ProgramsCampaign TrackingQA Campaign Elements

Soft Skills

Strong Organizational SkillsClear Communication SkillsProactive ApproachAttention to DetailCollaborative Approach

Tools & Technologies

Marketing TechnologyAI ToolsSpreadsheetsProject TrackersCampaign Calendars

Industry Keywords

Demand Generation CampaignsAccount-Based MarketingB2B MarketingWebinarsDigital Marketing

About the role

Key responsibilities & impact

Support demand generation campaigns across email, digital, webinars, events, content, and outbound channels
Build and QA campaign elements, including emails, landing pages, forms, and nurture programs
Coordinate timelines, assets, approvals, and deliverables to keep campaigns on track
Support webinars and virtual events from promotion and registration through execution and follow-up
Help manage audience lists, campaign tracking, and lead follow-up processes with Marketing, SDRs, and Revenue Operations
Maintain campaign calendars, project trackers, and program documentation
Monitor campaign performance and assist with reporting on engagement, leads, and pipeline
Conduct audience, account, and market research to inform campaign development
Collaborate with Content, Creative, Product Marketing, Events, and Sales
Support account-based marketing programs through account research, audience development, and campaign execution
Use AI and other tools for research, content adaptation, personalization, campaign execution, and performance analysis
Identify opportunities to improve processes and team efficiency
Take on greater campaign ownership as skills and experience develop

Requirements

What you’ll need

1-2 years of experience in B2B marketing, demand generation, campaign marketing, or a related role
Relevant internship experience may also be considered
Positive, can-do attitude and willingness to provide support where needed
Ability to learn quickly, apply feedback, and take on greater responsibility
Strong organizational skills and close attention to detail
Ability to manage multiple tasks and deadlines simultaneously
Proactive approach and confidence to move work forward
Clear written and verbal communication skills
Comfort working with data, spreadsheets, and performance reports
Interest in demand generation, marketing technology, and marketing's contribution to revenue
Collaborative approach and comfort working across teams
Curiosity about AI and interest in testing new tools and efficient ways of working

Benefits

Comp & perks

Additional bonus compensation
Hybrid home/office work mix
Diverse and inclusive workplace
Reasonable accommodation for qualified applicants with disabilities