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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing retail media accounts, optimizing campaigns across various platforms, and providing strategic recommendations to clients. Proficient in data analysis, mentoring team members, and collaborating with cross-functional teams to drive innovation and achieve business objectives.
Highest-signal resume keywords
Amazon Sponsored ProductsWalmart Connect Sponsored SearchRoot-Cause AnalysisRetail Media Ecosystem FluencyExperience with Skai
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationBudget AllocationCustom AnalysesPerformance MetricsGenerative AI Tools
Soft Skills
Problem SolvingCollaborationMentoringClient Engagement
Tools & Technologies
SkaiVendor CentralSeller CentralCriteoCitrusAd
Industry Keywords
Retail MediaShopper MarketingTrade BudgetsJoint Business Planning1P vs 3P
About the role
Key responsibilities & impact- Own the strategy, tactics, performance, and outcomes of assigned retail media accounts
- Plan, build, and optimise campaigns across Amazon, Walmart, Instacart, Target, and other retail media networks
- Manage campaigns day to day as required by the account
- Investigate performance issues and opportunities and provide actionable recommendations
- Advise senior client stakeholders on media planning, budget allocation, and retail media best practices
- Co-lead quarterly business reviews and strategic reviews
- Build custom analyses, reports, and automations
- Mentor less experienced colleagues and contribute to team playbooks and processes
- Partner with product development, sales, technical account management, and sales engineers to drive platform innovation and capture market opportunity
- Serve external clients and support internal stakeholders as a regional retail media expert
Requirements
What you’ll need- Hands-on experience across Amazon Sponsored Products, Sponsored Brands, Sponsored Display, Walmart Connect sponsored search, Vendor Central, and Seller Central
- Understanding of the 1P versus 3P distinction
- Root-cause analysis and ability to connect metrics to client business objectives
- Ability to translate ambiguous client goals into strategies, plans, and narratives
- Ability to engage credibly with analysts and executive budget owners
- Experience operating in fast-paced, matrixed, cross-functional environments
- Ownership and follow-through in resolving problems
- Strongly preferred: AMC experience, including custom audiences and analyses such as incrementality or multi-touch attribution
- Strongly preferred: retail media ecosystem fluency, including onsite, offsite, DSP, 1P, 3P, and shopper marketing
- Strongly preferred: advanced use of generative AI tools such as Claude
- Strongly preferred: breadth across Instacart, Target, Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, or Amazon Retail Ad Service
- Strongly preferred: agency-side background
- Familiarity with shopper marketing, trade budgets, and joint business planning with retailers
- Experience with Skai or a comparable retail media or search management platform
- Ability to collaborate with a global team
- US-based
- Ability to travel up to 10-15%
Benefits
Comp & perks- Hybrid work arrangement with three days in office per week
- Additional bonus compensation
- Reasonable accommodation for applicants with disabilities
- Equal opportunity and diverse, equitable, and inclusive workplace
- Ability to travel up to 10-15%