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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing retail media accounts, optimizing campaigns across various platforms, and providing strategic recommendations to clients. Proficient in analytical techniques and tools to drive performance and support business objectives.
Highest-signal resume keywords
Amazon Sponsored ProductsWalmart Connect Sponsored SearchRetail Media Ecosystem FluencyAnalytical DepthExperience with Skai
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementRoot-Cause AnalysisBudget AllocationCustom AudiencesMulti-Touch Attribution
Soft Skills
Ownership and Follow-ThroughCollaborationMentoring
Tools & Technologies
Generative AI ToolsRetail Media NetworksSearch Management Platforms
Industry Keywords
Retail MediaShopper MarketingTrade BudgetsJoint Business Planning1P and 3P Distinction
About the role
Key responsibilities & impact- Own the strategy, tactics, performance, and outcomes of an assigned book of retail media accounts
- Plan, build, optimize, and manage campaigns across Amazon, Walmart, Instacart, Target, and other retail media networks
- Investigate performance issues and opportunities and provide actionable recommendations to clients
- Advise senior client stakeholders on media planning, budget allocation, and retail media best practices
- Co-lead quarterly business reviews and strategic reviews with the direct manager
- Build custom analyses, reports, and automations when standard tools and templates are insufficient
- Mentor less experienced colleagues and contribute to team playbooks and processes
- Partner with product development, sales, technical account management, and sales engineers to drive platform innovation and capture market opportunities
- Serve external clients and act as a regional retail media expert
- Support internal stakeholders and help shape future platform development
Requirements
What you’ll need- Hands-on experience across Amazon Sponsored Products, Sponsored Brands, Sponsored Display, Walmart Connect sponsored search, Vendor Central, Seller Central, and the 1P versus 3P distinction
- Analytical depth, including root-cause analysis and tying metrics to client business objectives
- Ability to translate ambiguous client goals into strategies, plans, and narratives
- Ability to work credibly with analysts and executive budget owners
- Experience operating in fast-paced, matrixed, cross-functional environments
- Ownership and follow-through, taking problems to resolution
- Strongly preferred: AMC experience, including custom audiences and analyses such as incrementality or multi-touch attribution
- Retail media ecosystem fluency, including retailer economics, onsite, offsite, DSP, 1P and 3P, and shopper marketing
- Advanced use of generative AI tools such as Claude
- Breadth across retail media networks including Instacart, Target, Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, and Amazon Retail Ad Service
- Agency-side background preferred; strong candidates from brand, retailer, and platform sides welcomed
- Familiarity with shopper marketing, trade budgets, and joint business planning with retailers
- Experience with Skai or a comparable retail media or search management platform
- Ability to collaborate with a global team
- US-based
- Ability to travel up to 10-15%
Benefits
Comp & perks- Additional bonus compensation
- Hybrid work arrangement with three days in the office per week
- Reasonable accommodation for qualified disabled applicants
- Diverse, equitable, and inclusive workplace
- Opportunity to work with a global team
- Travel opportunity up to 10-15%