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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in retail media strategy and campaign management across platforms like Amazon and Walmart, with a strong analytical ability to connect performance metrics to client objectives. Proven experience in mentoring, stakeholder engagement, and driving platform innovation in a fast-paced, cross-functional environment.
Highest-signal resume keywords
Retail Media StrategyAmazon AdvertisingWalmart AdvertisingAnalytical DepthStakeholder Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sponsored ProductsSponsored BrandsSponsored DisplayVendor CentralSeller CentralRoot-Cause AnalysisMulti-Touch AttributionCustom AudiencesGenerative AI ToolsRetail Media Ecosystem
Soft Skills
OwnershipCollaborationMentoringProblem-SolvingCommunication
Tools & Technologies
SkaiCriteoCitrusAdEpsilonKroger Precision MarketingRoundel Media StudioInstacartTarget
Industry Keywords
Retail MediaShopper MarketingTrade BudgetsJoint Business Planning1P vs 3P
About the role
Key responsibilities & impact- Own strategy, tactics, performance, and outcomes for an assigned book of retail media accounts
- Plan, build, optimize, and manage campaigns across Amazon, Walmart, Instacart, Target, and other retail media networks
- Investigate performance issues and opportunities and provide actionable client recommendations
- Advise senior client stakeholders on media planning, budget allocation across networks, and retail media best practices
- Co-lead quarterly business reviews and strategic reviews with the direct manager
- Build custom analyses, reports, and automations when standard tools and templates are insufficient
- Mentor less experienced colleagues and contribute to team playbooks and processes
- Partner with product development, sales, technical account management, and sales engineers to drive platform innovation and capture market opportunities
- Serve external clients and act as a regional retail media expert while supporting internal stakeholders and influencing platform direction
Requirements
What you’ll need- Hands-on experience across Amazon and Walmart retail media advertising, including Sponsored Products, Sponsored Brands, Sponsored Display, Walmart Connect sponsored search, Vendor Central, Seller Central, and 1P versus 3P distinctions
- Analytical depth, including root-cause analysis and connecting metrics to client business objectives
- Ability to translate ambiguous client goals into strategies, plans, and client-ready narratives
- Ability to engage stakeholders ranging from day-to-day analysts to budget-owning executives
- Experience operating in fast-paced, matrixed, cross-functional environments
- Ownership and follow-through in resolving problems
- Strongly preferred: AMC experience, including custom audiences, incrementality, and multi-touch attribution analyses
- Knowledge of the retail media ecosystem, including retailer economics, onsite, offsite, DSP, 1P, 3P, and shopper marketing
- Advanced use of generative AI tools such as Claude
- Experience with additional retail media networks such as Instacart, Target, Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, or Amazon Retail Ad Service
- Agency-side background preferred; candidates from brand, retailer, and platform sides also considered
- Familiarity with shopper marketing, trade budgets, and joint business planning with retailers
- Experience with Skai or a comparable retail media or search management platform
- Ability to collaborate with a global team locally and virtually
- US-based
- Ability to travel up to 10–15%
- Skai is an E-Verify employer
Benefits
Comp & perks- Additional bonus compensation
- Hybrid work arrangement with three days in office per week
- Great home/office work mix
- Diverse team environment
- Vibrant company culture
- Equal opportunity workplace
- Reasonable accommodation for qualified applicants with disabilities