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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in retail media strategy and campaign management across platforms like Amazon and Walmart, with a strong focus on performance analysis and client engagement. Proven ability to mentor team members and drive cross-functional collaboration to optimize retail media outcomes.
Highest-signal resume keywords
Retail Media StrategyAmazon Retail MediaWalmart Retail MediaRoot-Cause AnalysisGenerative AI Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementPerformance AnalysisBudget AllocationData AnalysisRetail Media Best PracticesShopper MarketingTrade BudgetsJoint Business Planning1P vs 3P DistinctionsCross-Functional Collaboration
Soft Skills
Stakeholder EngagementMentoringProblem SolvingOwnershipCommunication
Tools & Technologies
SkaiAmazon Vendor CentralAmazon Seller CentralWalmart ConnectCriteoCitrusAdEpsilonKroger Precision MarketingInstacartTarget
Industry Keywords
Retail Media EcosystemOnsite MarketingOffsite MarketingDSPAgency-Side ExperienceMatrixed EnvironmentsPerformance MetricsClient Business ObjectivesQuarterly Business ReviewsStrategic Reviews
About the role
Key responsibilities & impact- Own the strategy, tactics, performance, and outcomes of an assigned book of retail media accounts
- Plan, build, optimize, and manage campaigns across Amazon, Walmart, Instacart, Target, and other retail media networks
- Investigate performance issues and opportunities and provide actionable recommendations to clients
- Advise senior client stakeholders on media planning, budget allocation across networks, and retail media best practices
- Co-lead quarterly business reviews and strategic reviews with the direct manager
- Build custom analyses, reports, and automations when standard tools and templates are insufficient
- Mentor less experienced colleagues and contribute to team playbooks and processes
- Partner with product development, sales, technical account management, and sales engineers to drive platform innovation and capture market opportunities
- Serve external clients and support internal stakeholders as a regional retail media expert
Requirements
What you’ll need- Hands-on experience with Amazon and Walmart retail media, including Sponsored Products, Sponsored Brands, Sponsored Display, Walmart Connect sponsored search, Vendor Central, Seller Central, and 1P versus 3P distinctions
- Root-cause analysis and ability to connect metrics to client business objectives
- Ability to translate ambiguous client goals into strategies, plans, and narratives
- Ability to engage stakeholders from analysts to budget-owning executives
- Experience operating cross-functionally in fast-paced, matrixed environments
- Ownership and follow-through in resolving problems
- AMC experience strongly preferred
- Fluency in the retail media ecosystem, including retailer economics, onsite, offsite, DSP, 1P, 3P, and shopper marketing
- Advanced use of generative AI tools such as Claude strongly preferred
- Breadth across retail media networks including Instacart, Target, Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, and Amazon Retail Ad Service strongly preferred
- Agency-side background most directly relevant; strong candidates from brand, retailer, and platform sides also welcome
- Familiarity with shopper marketing, trade budgets, and joint business planning with retailers
- Experience with Skai or a comparable retail media or search management platform
- Ability to collaborate with a global team
- US-based
- Ability to travel up to 10–15%
Benefits
Comp & perks- Additional bonus compensation
- Hybrid work arrangement with three days in office per week
- Ability to travel up to 10–15%
- Diverse and inclusive workplace culture
- Reasonable accommodation for qualified applicants with disabilities
