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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing retail media accounts, optimizing campaigns across major platforms, and providing strategic insights to clients. Proficient in data analysis, problem resolution, and collaboration within cross-functional teams.
Highest-signal resume keywords
Amazon Sponsored ProductsWalmart Connect Sponsored SearchRoot-Cause AnalysisRetail Media Ecosystem FluencyGenerative AI Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementBudget AllocationPerformance OptimizationCustom AnalysesMulti-Touch AttributionShopper MarketingTrade BudgetsJoint Business PlanningSkaiVendor Central
Soft Skills
MentoringProblem ResolutionCollaborationClient EngagementStrategic Planning
Tools & Technologies
InstacartTargetCriteoCitrusAdEpsilonKroger Precision MarketingAmazon Retail Ad ServiceAMCSales Management PlatformsGenerative AI
Industry Keywords
Retail Media1P vs 3POnsiteOffsiteDSPRetailer EconomicsAgency-Side ExperienceCross-Functional EnvironmentsFast-Paced EnvironmentsRegional Retail Media Expert
About the role
Key responsibilities & impact- Own the strategy, tactics, performance, and outcomes of an assigned book of retail media accounts
- Plan, build, optimize, and manage campaigns across Amazon, Walmart, Instacart, Target, and other retail media networks
- Investigate performance issues and opportunities and provide actionable client recommendations
- Advise senior client stakeholders on media planning, budget allocation, and retail media best practices
- Co-lead quarterly business reviews and strategic reviews with the direct manager
- Build custom analyses, reports, and automations beyond standard tools and templates
- Mentor less experienced colleagues and contribute to team playbooks and processes
- Partner with product development, sales, technical account management, and sales engineers on platform innovation and market opportunities
- Serve external enterprise retail media clients and support internal stakeholders as a regional retail media expert
Requirements
What you’ll need- Hands-on experience across Amazon Sponsored Products, Sponsored Brands, Sponsored Display, Walmart Connect sponsored search, Vendor Central, Seller Central, and 1P versus 3P distinction
- Root-cause analysis and ability to connect metrics to business objectives
- Ability to translate ambiguous client goals into strategies, plans, and narratives
- Ability to engage credibly with analysts through executive budget owners
- Experience operating in fast-paced, matrixed, cross-functional environments
- Ownership and follow-through in resolving problems
- Strongly preferred: AMC experience, including custom audiences, incrementality, and multi-touch attribution
- Retail media ecosystem fluency, including onsite, offsite, DSP, 1P, 3P, shopper marketing, and retailer economics
- Advanced use of generative AI tools such as Claude
- Breadth across Instacart, Target, Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, and Amazon Retail Ad Service
- Agency-side background preferred; candidates from brand, retailer, and platform sides also welcomed
- Familiarity with shopper marketing, trade budgets, and joint business planning with retailers
- Experience with Skai or a comparable retail media or search management platform
- Ability to collaborate with a global team locally and virtually
- US-based
- Ability to travel up to 10-15%
Benefits
Comp & perks- Additional bonus compensation
- Hybrid work arrangement with three days in office per week
- Ability to travel up to 10-15%
- Diverse and inclusive workplace culture
- Reasonable accommodation for qualified disabled applicants
- Equal opportunity employment