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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates senior ownership of enterprise retail media strategy, with expertise in campaign management across platforms like Amazon and Walmart. Capable of conducting root-cause analysis and translating client goals into actionable strategies while mentoring team members and collaborating cross-functionally.
Highest-signal resume keywords
Enterprise Retail Media StrategyAmazon DSP ExpertiseWalmart Connect Sponsored SearchRoot-Cause AnalysisGenerative AI Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationSponsored ProductsSponsored BrandsVendor CentralSeller CentralCustom AudiencesMetrics AnalysisShopper MarketingJoint Business PlanningTotal Commerce Context
Soft Skills
MentoringClient AdvisoryCross-Functional CollaborationOwnershipCommunication
Tools & Technologies
SkaiCriteoCitrusAdEpsilonKroger Precision MarketingAmazon Retail Ad Service
Industry Keywords
Retail Media Ecosystem1P vs 3P DistinctionQBRsGrowth ConversationsFast-Paced Environments
About the role
Key responsibilities & impact- Own strategy, performance, and outcomes for an assigned book of enterprise retail media accounts
- Plan, build, and optimise campaigns across Amazon, Walmart, Instacart, Target, and other retail media networks
- Manage campaigns day to day as account needs require
- Investigate performance issues and opportunities and provide actionable recommendations
- Advise senior client stakeholders on media planning, budget allocation, and retail media best practices
- Lead QBRs and strategic reviews
- Support client services on renewals, growth conversations, and escalations
- Build custom analyses, reports, and automations
- Serve as regional retail media subject matter expert
- Support internal stakeholders across the business
- Mentor less experienced colleagues
- Contribute to team playbooks and processes
- Partner with product development, sales, technical account management, and sales engineers on platform innovation and market opportunities
Requirements
What you’ll need- Senior ownership of enterprise retail media strategy through execution
- Full-stack Amazon and Walmart expertise across search and DSP
- Hands-on experience with Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Walmart Connect sponsored search, and Walmart DSP
- Experience with Vendor Central, Seller Central, and 1P versus 3P distinction
- AMC expertise beyond out-of-the-box templates, including custom audiences and analyses
- Root-cause analysis and ability to connect metrics to business objectives
- Fluency in the retail media ecosystem, including onsite, offsite, DSP, 1P, 3P, and shopper marketing
- Advanced use of generative AI tools such as Claude
- Ability to translate ambiguous client goals into strategies, plans, and narratives
- Credibility with analysts through executive budget owners
- Experience operating cross-functionally in fast-paced, matrixed environments
- Ownership and follow-through
- US-based
- Ability to travel up to 10-15%
- Preferred: breadth across Instacart, Target, Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, and Amazon Retail Ad Service
- Preferred: agency-side background
- Preferred: coaching, mentoring, or informal leadership experience
- Preferred: commercial exposure to retention, growth, QBRs, and scoping new work
- Preferred: total commerce context including shopper marketing, trade budgets, and joint business planning
- Preferred: Skai or comparable retail media/search management platform experience
- Preferred: experience collaborating with global teams
Benefits
Comp & perks- Additional bonus compensation
- Hybrid home/office work mix
- Ability to travel up to 10-15%
- Diverse and inclusive workplace
- Reasonable accommodation for qualified disabled applicants
- Equal opportunity employment