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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in enterprise retail media strategy and execution, with a strong focus on campaign management across major platforms like Amazon and Walmart. Capable of providing actionable insights through data analysis and mentoring team members in best practices.
Highest-signal resume keywords
Enterprise Retail Media OwnershipFull-Stack Amazon and Walmart ExpertiseExperience with Sponsored Products and DSPRoot-Cause AnalysisAdvanced Use of Generative AI Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementData AnalysisBudget AllocationRetail Media Best PracticesCustom Audiences1P and 3P DistinctionShopper MarketingPerformance OptimizationTechnical OutputsCross-Functional Collaboration
Soft Skills
MentoringClient Stakeholder ManagementProblem-SolvingCommunicationLeadership
Tools & Technologies
Amazon DSPWalmart ConnectVendor CentralSeller CentralSkaiCriteoCitrusAdEpsilonKroger Precision MarketingAmazon Retail Ad Service
Industry Keywords
Retail Media EcosystemQBRsTrade BudgetsJoint Business PlanningAgency-Side Experience
About the role
Key responsibilities & impact- Own strategy, performance, and outcomes for an assigned book of enterprise retail media accounts
- Plan, build, optimize, and manage campaigns across Amazon, Walmart, Instacart, Target, and other retail media networks
- Investigate performance issues and opportunities and provide actionable recommendations
- Advise senior client stakeholders on media planning, budget allocation, and retail media best practices
- Lead QBRs and strategic reviews
- Support client services teams with renewals, growth conversations, and escalations
- Build custom analyses, reports, and automations
- Serve as regional retail media subject matter expert
- Support internal stakeholders and contribute to platform innovation
- Mentor less experienced colleagues and contribute to playbooks and processes
- Partner with product development, sales, technical account management, and sales engineers
Requirements
What you’ll need- Enterprise retail media ownership, accountable for strategy through execution
- Full-stack Amazon and Walmart expertise across search and DSP
- Experience with Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Walmart Connect sponsored search, and Walmart DSP
- Experience with Vendor Central, Seller Central, and 1P versus 3P distinction
- AMC expertise beyond out-of-the-box templates, including custom audiences and analyses
- Root-cause analysis and ability to connect metrics to business objectives
- Fluency in the retail media ecosystem, including retailer economics, onsite, offsite, DSP, 1P, 3P, and shopper marketing
- Advanced use of generative AI tools such as Claude for technical outputs
- Ability to translate ambiguous client goals into strategies, plans, and narratives
- Credibility with analysts through executive budget owners
- Experience operating cross-functionally in fast-paced, matrixed environments
- Ownership and follow-through in taking problems to resolution
- Breadth across other retail media networks preferred, including Instacart, Target, Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, and Amazon Retail Ad Service
- Agency-side background preferred
- Coaching and informal leadership experience preferred
- Commercial exposure to retention, growth, QBRs, and scoping new work preferred
- Familiarity with shopper marketing, trade budgets, and joint business planning preferred
- Experience with Skai or a comparable retail media or search management platform preferred
- Ability to collaborate with a global team preferred
- US-based
- Ability to travel up to 10–15%
Benefits
Comp & perks- Additional bonus compensation
- Hybrid home/office work mix
- Opportunity to work with a passionate and diverse team
- Vibrant company culture
- Equal opportunity and diverse, equitable, and inclusive workplace
- Reasonable accommodation for qualified applicants with disabilities
- Travel opportunity of up to 10–15%
