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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in enterprise retail media strategy and execution, with a strong focus on campaign management across major platforms like Amazon and Walmart. Capable of providing actionable insights and recommendations while mentoring colleagues and collaborating with cross-functional teams.
Highest-signal resume keywords
Enterprise Retail Media OwnershipFull-Stack Amazon and Walmart ExpertiseRoot-Cause AnalysisGenerative AI Tools ProficiencyRetail Media Ecosystem Fluency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementPerformance OptimizationBudget AllocationCustom AnalysesSponsored ProductsSponsored BrandsAmazon DSPWalmart ConnectVendor CentralSeller Central
Soft Skills
Stakeholder CommunicationMentoringCoachingOwnershipCross-Functional Collaboration
Tools & Technologies
SkaiRetail Media PlatformsGenerative AI ToolsAnalytics ToolsAutomation Tools
Industry Keywords
Retail Media Networks1P vs 3P DistinctionShopper MarketingTotal Commerce ContextAgency-Side Experience
About the role
Key responsibilities & impact- Own strategy, performance, and outcomes for an assigned book of enterprise retail media accounts
- Plan, build, optimize, and manage campaigns across Amazon, Walmart, Instacart, Target, and other retail media networks
- Investigate performance issues and opportunities and provide actionable client recommendations
- Advise senior client stakeholders on media planning, budget allocation, and retail media best practices
- Lead QBRs and strategic reviews
- Support renewals, growth conversations, and escalations
- Build custom analyses, reports, and automations
- Serve as the regional retail media subject matter expert
- Support internal stakeholders and contribute to platform direction
- Mentor less experienced colleagues and contribute to playbooks and processes
- Partner with product development, sales, technical account management, and sales engineers on platform innovation and market opportunities
Requirements
What you’ll need- US-based
- Enterprise retail media ownership, accountable for strategy through execution
- Full-stack Amazon and Walmart expertise across search and DSP
- Experience with Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Walmart Connect sponsored search, and Walmart DSP
- Experience with Vendor Central, Seller Central, and 1P versus 3P distinction
- AMC expertise beyond out-of-the-box templates, including custom audiences and analyses
- Root-cause analysis and ability to connect metrics to business objectives
- Retail media ecosystem fluency, including retailer economics, onsite, offsite, DSP, 1P, 3P, and shopper marketing
- Advanced use of generative AI tools such as Claude for technical outputs
- Ability to translate ambiguous client goals into strategies, plans, and narratives
- Ability to work with stakeholders from analysts to executives
- Experience operating cross-functionally in fast-paced, matrixed environments
- Ownership and follow-through
- Breadth across other retail media networks strongly preferred
- Agency-side background strongly preferred
- Coaching and informal leadership experience strongly preferred
- Commercial exposure strongly preferred
- Total commerce context familiarity strongly preferred
- Experience with Skai or a comparable retail media or search management platform strongly preferred
- Experience collaborating with a global team strongly preferred
- Ability to travel up to 10-15%
Benefits
Comp & perks- Additional bonus compensation
- Hybrid home/office work arrangement
- Ability to travel up to 10-15%
- Diverse and inclusive workplace
- Reasonable accommodation for qualified disabled applicants
- Equal opportunity employment