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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in enterprise retail media strategy and execution, with a strong focus on campaign management across major platforms like Amazon and Walmart. Capable of conducting root-cause analysis and translating client goals into actionable strategies while mentoring team members and collaborating cross-functionally.
Highest-signal resume keywords
Enterprise Retail Media OwnershipFull-Stack Amazon and Walmart ExpertiseRoot-Cause AnalysisGenerative AI Tools ProficiencyRetail Media Ecosystem Fluency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementPerformance OptimizationBudget AllocationIncrementality AnalysisMulti-Touch AttributionCustom Audience DevelopmentRetail Media Best PracticesData AnalysisStrategic PlanningMetrics Connection to Business Objectives
Soft Skills
MentoringClient AdvisoryCross-Functional CollaborationOwnershipFollow-Through
Tools & Technologies
Amazon DSPWalmart ConnectVendor CentralSeller CentralSkaiCriteoCitrusAdEpsilonKroger Precision MarketingRoundel Media Studio
Industry Keywords
Retail Media NetworksShopper MarketingTrade BudgetsJoint Business PlanningQBRsCommercial ExposureAgency-Side ExperienceMatrixed EnvironmentsFast-Paced EnvironmentsClient Stakeholder Engagement
About the role
Key responsibilities & impact- Own strategy, performance, and outcomes for an assigned book of enterprise retail media accounts
- Plan, build, optimise, and manage campaigns across Amazon, Walmart, Instacart, Target, and other retail media networks
- Investigate performance issues and opportunities and provide actionable recommendations
- Advise senior client stakeholders on media planning, budget allocation, and retail media best practices
- Lead QBRs and strategic reviews
- Support client services teams on renewals, growth conversations, and escalations
- Build custom analyses, reports, and automations
- Serve as the regional retail media subject matter expert
- Support internal stakeholders across the business
- Mentor less experienced colleagues and contribute to playbooks and processes
- Partner with product development, sales, technical account management, and sales engineers on platform innovation and market opportunities
Requirements
What you’ll need- US-based
- Enterprise retail media ownership, accountable for strategy through execution
- Full-stack Amazon and Walmart expertise, including Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Walmart Connect sponsored search, Walmart DSP, Vendor Central, Seller Central, and 1P versus 3P distinction
- AMC expertise beyond out-of-the-box templates, including custom audiences and analyses such as incrementality or multi-touch attribution
- Root-cause analysis and ability to connect metrics to business objectives
- Retail media ecosystem fluency, including retailer economics, onsite, offsite, DSP, 1P, 3P, and shopper marketing
- Advanced use of generative AI tools such as Claude for technical outputs
- Ability to translate ambiguous client goals into strategies, plans, and narratives
- Credibility with analysts through executive budget owners
- Experience operating cross-functionally in fast-paced, matrixed environments
- Ownership and follow-through
- Strongly preferred: breadth across Instacart, Target, Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, and Amazon Retail Ad Service
- Strongly preferred: agency-side background, or experience from brand, retailer, or platform sides
- Strongly preferred: coaching, mentoring, training, playbook, or documentation experience
- Strongly preferred: commercial exposure to retention, growth, QBRs, and scoping new work
- Strongly preferred: familiarity with shopper marketing, trade budgets, and joint business planning
- Strongly preferred: Skai or comparable retail media/search management platform experience
- Strongly preferred: experience collaborating with a global team
- Ability to travel up to 10-15%
Benefits
Comp & perks- Additional bonus compensation
- Hybrid home/office work mix
- Ability to travel up to 10-15%
- Diverse and inclusive workplace
- Reasonable accommodation for qualified disabled applicants