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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid ecommerce campaigns across platforms like Amazon and Walmart, with a strong focus on performance analysis and client communication. Proficient in utilizing generative AI tools and large datasets to drive strategic insights and account growth.
Highest-signal resume keywords
Paid Ecommerce Campaign ManagementAmazon Sponsored ProductsRoot-Cause AnalysisGenerative AI ToolsWalmart Connect Exposure
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign BuildingPerformance OptimizationData AnalysisBudget ManagementQuery Interpretation
Soft Skills
Client-Facing CommunicationOwnershipProblem SolvingCollaboration
Tools & Technologies
ExcelSkaiCriteoEpsilonKroger Precision Marketing
Industry Keywords
Retail MediaAmazon DSPWalmart DSPInstacartTarget
About the role
Key responsibilities & impact- Own day-to-day execution, optimisation, and performance of assigned retail media accounts
- Build campaigns, pace budgets, and manage bids and account structures
- Investigate performance changes and opportunities, identify root causes, and advise clients on media planning and best practices across Amazon, Walmart, and other networks
- Prepare performance updates and contribute to quarterly business reviews and strategic reviews
- Build custom analyses, reports, and automations, including with generative AI tools
- Coach Specialists and contribute to team playbooks
- Partner with product, sales, technical account management, and client services to surface client needs and market opportunities
- Serve external clients and support account strategy while working with the Expert Services Manager and Director
Requirements
What you’ll need- Hands-on experience building, running, and optimising paid ecommerce campaigns
- Experience with Amazon Sponsored Products, Sponsored Brands, and Sponsored Display
- Ability to perform root-cause analysis and connect metrics to client business objectives
- Confidence working with large datasets in Excel or similar tools
- Clear written and verbal client-facing communication
- Ownership and follow-through, including resolving problems and flagging risks early
- Curiosity about and use of generative AI tools such as Claude
- Walmart Connect and DSP exposure, such as Amazon DSP or Walmart DSP (strongly preferred)
- AMC experience, including running and interpreting queries (strongly preferred)
- Experience with Instacart, Target and Roundel Media Studio, Criteo, CitrusAd, Epsilon, or Kroger Precision Marketing (strongly preferred)
- Agency-side background and experience with Skai or a comparable platform (strongly preferred)
- Experience collaborating with a global team, both locally and virtually (strongly preferred)
- US-based
- Willingness to travel occasionally as needed
Benefits
Comp & perks- Hybrid work arrangement with three days in office per week
- Additional bonus compensation eligibility
- Occasional travel as needed
- Diverse, equitable, and inclusive workplace
- Reasonable accommodation for qualified disabled applicants