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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in enterprise retail media strategy and execution, with a strong focus on campaign optimization across major platforms like Amazon and Walmart. Capable of providing actionable insights and mentoring team members while collaborating cross-functionally to drive innovation.
Highest-signal resume keywords
Enterprise Retail Media OwnershipFull-Stack Amazon And Walmart ExpertiseAMC Experience Beyond Out-Of-The-Box TemplatesAdvanced Use Of Generative AI ToolsExperience With Skai Or Comparable Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationRoot-Cause AnalysisBudget AllocationIncrementality AnalysisMulti-Touch AttributionRetail Media Best PracticesPerformance InvestigationCustom Audience BuildingStrategic PlanningProblem Resolution
Soft Skills
MentoringOwnershipFollow-ThroughCredibility With AnalystsAbility To Translate Ambiguous Goals
Tools & Technologies
Amazon DSPWalmart Connect Sponsored SearchVendor CentralSeller CentralSkaiCriteoCitrusAdEpsilonKroger Precision MarketingRoundel Media Studio
Industry Keywords
Retail Media EcosystemShopper MarketingTrade BudgetsJoint Business PlanningQBRsEconomic BuyersCross-Functional CollaborationFast-Paced EnvironmentsAgency-Side BackgroundMatrixed Environments
About the role
Key responsibilities & impact- Own strategy, performance, and outcomes for an assigned book of enterprise retail media accounts
- Plan, build, and optimize campaigns across Amazon, Walmart, Instacart, Target, and other retail media networks
- Manage campaigns day to day as account requirements dictate
- Investigate performance issues and opportunities and provide actionable client recommendations
- Advise senior client stakeholders on media planning, budget allocation, and retail media best practices
- Lead QBRs and strategic reviews
- Support client services teams on renewals, growth conversations, and escalations
- Build custom analyses, reports, and automations when standard tools and templates are insufficient
- Serve as regional retail media subject matter expert for internal stakeholders
- Mentor less experienced colleagues and contribute to team playbooks and processes
- Partner with product development, sales, technical account management, and sales engineers to drive platform innovation and capture market opportunities
Requirements
What you’ll need- US-based
- Enterprise retail media ownership, accountable for strategy through execution
- Full-stack Amazon and Walmart expertise across search and DSP
- Hands-on experience with Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Walmart Connect sponsored search, Walmart DSP, Vendor Central, Seller Central, and 1P versus 3P distinction
- AMC experience beyond out-of-the-box templates, including custom audiences and analyses such as incrementality or multi-touch attribution
- Root-cause analysis and ability to connect metrics to business objectives
- Fluency in the retail media ecosystem, including retailer economics, onsite, offsite, DSP, 1P, 3P, and shopper marketing
- Advanced use of generative AI tools such as Claude for technical outputs
- Ability to translate ambiguous client goals into strategies, plans, and narratives
- Credibility with analysts through executives within the same account
- Experience operating cross-functionally in fast-paced, matrixed environments
- Ownership, follow-through, and problem resolution
- Ability to travel up to 10–15%
- Breadth across other retail media networks is strongly preferred, including Instacart, Target, Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, and Amazon Retail Ad Service
- Agency-side background is strongly preferred
- Coaching, mentoring, or informal leadership experience is strongly preferred
- Commercial exposure to retention, growth, QBRs, economic buyers, and scoping new work is strongly preferred
- Familiarity with shopper marketing, trade budgets, and joint business planning is strongly preferred
- Experience with Skai or a comparable retail media or search management platform is strongly preferred
- Experience collaborating with global teams is strongly preferred
Benefits
Comp & perks- Additional bonus compensation
- Hybrid home/office work arrangement
- Diverse and inclusive workplace
- Reasonable accommodation for applicants with disabilities