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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in enterprise retail media strategy and execution, with a strong focus on campaign optimization across platforms like Amazon and Walmart. Proven ability to analyze performance metrics, mentor colleagues, and collaborate with diverse stakeholders to drive business outcomes.
Highest-signal resume keywords
Enterprise Retail Media OwnershipFull-Stack Amazon And Walmart ExpertiseAdvanced Use Of Generative AI ToolsRoot-Cause Analytical AbilityExperience With Skai Or Comparable Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationPerformance AnalysisMedia PlanningBudget AllocationIncrementality AnalysisMulti-Touch AttributionSponsored ProductsSponsored BrandsSponsored DisplayWalmart Connect Sponsored Search
Soft Skills
OwnershipCoachingInformal LeadershipStakeholder CollaborationCommunication
Tools & Technologies
Vendor CentralSeller CentralAmazon DSPWalmart DSPSkaiGenerative AI Tools
Industry Keywords
Retail Media EcosystemShopper MarketingTrade BudgetsJoint Business PlanningQBRs
About the role
Key responsibilities & impact- Own strategy, performance, and outcomes for an assigned book of enterprise retail media accounts
- Plan, build, and optimize campaigns across Amazon, Walmart, Instacart, Target, and other retail media networks
- Manage campaigns day to day as account requirements dictate
- Investigate performance issues and opportunities and provide actionable recommendations
- Advise senior client stakeholders on media planning, budget allocation, and retail media best practices
- Lead QBRs and strategic reviews
- Support renewals, growth conversations, and escalations
- Build custom analyses, reports, and automations
- Serve as the regional retail media subject matter expert
- Support internal stakeholders and contribute to platform direction
- Mentor less experienced colleagues and contribute to playbooks and processes
- Partner with product development, sales, technical account management, and sales engineers on platform innovation and market opportunities
Requirements
What you’ll need- US-based
- Ability to travel up to 10-15%
- Enterprise retail media ownership, accountable for strategy through execution
- Full-stack Amazon and Walmart expertise across search and DSP
- Hands-on experience with Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Walmart Connect sponsored search, and Walmart DSP
- Experience with Vendor Central, Seller Central, and the 1P versus 3P distinction
- AMC experience beyond out-of-the-box templates, including custom audiences and analyses such as incrementality or multi-touch attribution
- Root-cause analytical ability tied to client business objectives
- Retail media ecosystem fluency, including retailer economics, onsite, offsite and DSP, 1P and 3P, and shopper marketing
- Advanced use of generative AI tools such as Claude for technical outputs, data reshaping, reports, automations, and custom agents
- Ability to translate ambiguous client goals into strategies, plans, and actionable narratives
- Ability to work with stakeholders from analysts to budget-owning executives
- Experience in fast-paced, matrixed environments
- Ownership and follow-through
- Breadth across other retail media networks is strongly preferred
- Agency-side background is strongly preferred
- Coaching and informal leadership experience is strongly preferred
- Commercial exposure to retention, growth, QBRs, and scoping new work is strongly preferred
- Familiarity with shopper marketing, trade budgets, and joint business planning is strongly preferred
- Experience with Skai or a comparable retail media or search management platform is strongly preferred
- Experience collaborating with global teams is strongly preferred
Benefits
Comp & perks- Additional bonus compensation
- Hybrid home/office work mix
- Ability to travel up to 10-15%
- Diverse and inclusive workplace
- Reasonable accommodation for qualified disabled applicants
