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Marketing Analyst
Skillcerto. Plan monthly content calendars and develop strategies for different accounts.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media strategy, content production, and client relationship management, with a strong focus on metrics analysis and performance reporting. Proficient in writing, research, and design principles, particularly within the healthcare sector.
Highest-signal resume keywords
Social Media StrategyContent ProductionMetrics AnalysisClient Relationship ManagementVideo Editing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingContent Calendar PlanningPerformance ReportingResearch TechniquesDesign PrinciplesScript CreationStrategic PlanningMetrics AnalysisContent Production CoursesAccount Management
Soft Skills
CommunicationCollaborationLeadershipOrganizational SkillsInterpersonal Skills
Certifications & Qualifications
Bachelor’s Degree
Industry Keywords
Healthcare SectorSocial MediaClient ServicingDigital ContentAesthetics
About the role
Key responsibilities & impact- Plan monthly content calendars and develop strategies for different accounts.
- Write copy, define editorial guidelines, and direct the design team in creating content.
- Analyze profiles, audiences, and personas to identify opportunities for improvement on social media.
- Manage client relationships, coordinating requests, deadlines, and expectations.
- Lead alignment meetings and act as the point of contact between clients and the internal team.
- Prepare performance reports, analyze metrics, and present results and recommendations.
Requirements
What you’ll need- Bachelor’s degree or equivalent higher education qualification.
- At least 3 years of experience in social media and client servicing.
- Experience with strategic planning and content production for social media.
- Knowledge of metrics analysis and performance indicators.
- Strong writing skills and proficiency in research and copywriting techniques supported by AI.
- Basic knowledge of design, an eye for aesthetics, and layout skills.
- Experience managing multiple accounts and requests simultaneously.
- Content production courses and experience working at a marketing agency.
- Availability for hybrid work in Belo Horizonte, MG.
- Experience working with clients and professionals in the healthcare sector.
- Video editing skills.
- Experience creating scripts for digital content.
Benefits
Comp & perks- Monthly team lunch.
- Paid time off.
- Investment in professional development courses.
- Referral commission.