Manager, Go-To-Market – Remote

Sky Betting & Gaming

. Own the Fanatics App marketing calendar, prioritizing product launches, feature updates, campaigns and key brand moments .

Posted 10/26/2026full-timeUnited StatesMid-LevelSenior💰 $108,000 - $134,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in go-to-market strategy and integrated marketing, with a strong focus on product marketing for consumer apps. Capable of developing effective messaging, managing cross-functional launches, and utilizing customer insights to drive engagement and adoption.

Highest-signal resume keywords

Go-To-Market StrategyIntegrated MarketingCross-Functional CollaborationProject ManagementCustomer Insights Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingCampaign Strategy DevelopmentCreative Brief DevelopmentMarketing Calendar ManagementCustomer Education DevelopmentPerformance MeasurementMessaging DevelopmentLaunch PlanningStakeholder ManagementAnalytical Skills

Soft Skills

Excellent CommunicationOrganizational SkillsInfluencing SkillsCollaborationAdaptability

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Business

Industry Keywords

Consumer AppDigital ProductCustomer LifecycleFandomSports Marketing

About the role

Key responsibilities & impact

Own the Fanatics App marketing calendar, prioritizing product launches, feature updates, campaigns and key brand moments
Lead integrated go-to-market planning, translating business priorities and product roadmaps into coordinated launch plans, timelines and cross-functional workbacks
Develop customer-facing positioning and messaging communicating the app’s value proposition, product benefits and reasons to engage
Partner with Product and Commercial teams on roadmaps, target audiences, customer needs and launch strategies
Develop campaign strategies and creative briefs for product stories, assets and channel plans
Orchestrate cross-channel execution across CRM, in-app, web, paid media and organic social teams
Build customer education into onboarding, launch communications and ongoing engagement
Drive launch readiness by aligning stakeholders, managing dependencies and ensuring product details, messaging, creative and channel plans are ready
Use customer insights, competitive research and performance data to refine messaging and identify adoption barriers
Build scalable GTM playbooks, messaging guides and planning processes
Measure launch and campaign effectiveness for awareness, downloads, feature adoption and engagement

Requirements

What you’ll need

5+ years of experience in go-to-market strategy, product marketing, integrated marketing or brand strategy, ideally supporting a consumer app or digital product
Bachelor’s degree in Marketing, Communications, Business or a related field
Proven experience leading cross-functional marketing launches from planning through execution
Ability to translate product capabilities and customer insights into clear positioning, benefit-led messaging and effective marketing campaigns
Experience developing creative briefs, GTM plans, customer education and integrated marketing calendars
Understanding of the customer lifecycle, including acquisition, onboarding, feature adoption and ongoing engagement
Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously
Excellent communication and stakeholder management skills, with the ability to influence across Product, Commercial and Marketing teams
Analytical mindset, with experience using campaign and product performance insights to improve marketing effectiveness
Comfortable operating in a fast-paced, highly collaborative environment with evolving priorities
Passion for sports, fandom and building customer-first experiences
Willingness to travel for key business meetings and events

Benefits

Comp & perks

Base salary plus bonus
Benefits information provided at https://benefitsatfanatics.com/
Full-time employment benefits
In-person onboarding/cultural immersion may include Launching into Better: LIVE in New York City
Willingness to travel for key business meetings and events