Principal Product Manager – Growth, Social & Community

Sky Betting & Gaming

. Own the social and community layer of Fanatics' connected sports ecosystem end to end .

Posted 9/23/2026full-timeRemote • New York • United StatesLead💰 $200,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and scaling social and community products, with a focus on user engagement, retention strategies, and data-driven decision-making. Proficient in prototyping, growth metrics analysis, and collaboration with cross-functional teams to enhance user experiences.

Highest-signal resume keywords

Product Growth StrategySocial Product DevelopmentUser-Generated Content ModerationData-Driven Decision MakingCommunity Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth Metrics AnalysisPrototypingUser Behavior AnalysisData Query WritingTest Design

Soft Skills

CollaborationNarrative WritingDecision Making

Industry Keywords

Social EcosystemCommunity BuildingFan EngagementRetention StrategiesAcquisition Loops

About the role

Key responsibilities & impact

Own the social and community layer of Fanatics' connected sports ecosystem end to end
Define the ecosystem growth thesis, social mechanics, roadmap, and build order
Monitor consumer social trends and assess their implications for Fanatics
Build product-led acquisition loops through invites, referrals, friend discovery, sharing, and social surfaces
Build identity, public profiles, reputation, and a unified social graph across Fanatics verticals
Enable discovery based on friends' activity and establish a safe privacy model
Design fan experiences around moments, context, emotion, generosity, and timing
Build community and shared experiences that improve retention
Own gamification, progression, group competition, squad competition, and rewards strategy
Define and measure the value of social levers using acquisition cost, retention, cross-product LTV, and product penetration metrics
Prototype rapidly and put products in front of fans quickly with a small AI-forward team
Measure success through acquisition cost reduction, social connection density, cross-product movement, retention, engagement, Fanatics ONE growth, login adoption, and partner-team adoption

Requirements

What you’ll need

Eight or more years in product, including experience with growth and social, community or network products at consumer scale
Experience building social products where value came from other users and understanding how graphs get built
Experience owning growth metrics and defending a roadmap
Experience across acquisition and retention
Ability to write narratives that align a company and collaborate with engineers and designers to ship quickly
Ability to build prototypes rapidly and cut unsuccessful initiatives quickly
Uses consumer social products and understands fan behavior
Ability to make decisions with incomplete information and change direction based on data
Ability to write queries, design tests, debate incrementality with data scientists, and distinguish real lift from seasonal effects
Experience with user-generated content moderation, abuse, and bad actors
Experience shipping social or UGC in a regulated or high-scrutiny environment is an advantage

Benefits

Comp & perks

Full-time employment
Bonus compensation
Benefits information available at https://benefitsatfanatics.com/
Opportunity to build the social layer for one of the largest fan bases in sports
Real investment behind the product vision
Work across every Fanatics product
Collaboration with Product, Design, Engineering and Data partners