Senior Manager, Content Amplification

Sky Betting & Gaming

. Own the paid amplification layer supporting organic content and creator output .

Posted 10/13/2026full-timeRemote • New York • United StatesSenior💰 $169,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid social media buying and programmatic amplification, with a strong focus on reach and awareness metrics. Proven ability to manage budgets, forecast spending, and optimize CPM-based media strategies for brand exposure.

Highest-signal resume keywords

Paid Social Media BuyingProgrammatic Amplification EngineCPM-Based Media BuysBudget ManagementPerformance Metrics Reporting

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Programmatic Media BuyingCPM BuyingBudget ForecastingPerformance ThresholdsContent Amplification

Soft Skills

JudgmentCollaboration

Tools & Technologies

Social Media PlatformsCTV/OLV Platforms

Industry Keywords

SportsBettingGamingFast-Moving Consumer Category

About the role

Key responsibilities & impact

Own the paid amplification layer supporting organic content and creator output
Run boosting across owned, creator, and aggregate accounts, prioritizing content with organic traction
Build and operate a programmatic amplification engine using real-time performance thresholds
Set and manage the paid boosting budget, forecasting spend against the content calendar and moment-driven opportunities
Prioritize CPM-based media buys for reach efficiency and brand exposure
Split amplification spend and reporting across Fanatics Sports & Casino and Fanatics App
Report on reach, non-follower reach, engagement, share of voice, CPM efficiency, unaided awareness, and brand favorability lift
Maintain the boundary between amplification and conversion-tied Performance Media
Partner with Performance Media on shared paid social and CTV/OLV platforms
Coordinate with Creator & Talent on content amplification support and thresholds

Requirements

What you’ll need

4+ years in paid social or programmatic media buying
Direct experience in reach/awareness-oriented CPM buying rather than performance/direct response
Experience building or operating a programmatic, rules-based amplification engine triggered by performance thresholds
Fluency in reach, non-follower reach, engagement, and share of voice as primary success metrics
Comfort being evaluated on CPM efficiency rather than CPA/CPC
Experience managing a paid media budget and forecasting spend against a content calendar
Judgment to flag and route CPA, CPC, or revenue-share-structured deals to Performance Media
Experience in sports, betting, gaming, or a comparable fast-moving consumer category is a plus

Benefits

Comp & perks

Full-time employment includes base salary and bonus
Benefits information provided at https://benefitsatfanatics.com/
Potential in-person onboarding/cultural immersion experience: Launching into Better: LIVE, a multi-day program in New York City
In-person interview and onboarding components may be included depending on the role and location